Not enough time to shop? LOFT wants to make it easier for you to get the latest looks for less—with the retailer’s new size-inclusive subscription rental service!
Your fave store just got in on the subscription box game with its new venture, Infinitely LOFT. Instead of committing to buy, this service allows customers to rent core styles from petite, tall, plus and maternity lines in sizes 00 to 26.
According to Laura Jacobs, Chief Marketing Officer, LOFT, Ann Taylor and Lou & Grey, “Infinitely LOFT is another exciting way for us to deliver the size-inclusive fashion our client knows and loves, plus great value and convenience.” Jacobs also added, “We know she’s constantly evolving, both through different stages of her life and in her ever-changing style preferences, and we want to be there with her every step of the way.”
So how does Infinitely LOFT work? You pay one flat fee of $64.95 per month. In return, you’ll get a box with three garments to try. Wear what you want, send it back after you’re done and get a whole new box—with unlimited box swaps each month.
If you fall in love with one––or several––of your rental picks, you can purchase them at a discounted price. Items from your box can be bought at 50 to 80 percent of retail––hello, savings!
—Erica Loop
Photos: Courtesy of LOFT
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