Toys”R”Us Is Coming Back, But Not Where You’d Expect

Toys"R"Us will make a temporary comeback just for the holiday season—here's the scoop.

By Shahrzad Warkentin November 21, 2018

Holiday shopping is sure to look a little different this year withToys“R”Us and Geoffrey the Giraffe have bade farewell to kids (and adults) this past summer. If you’re still feeling down over the loss, there’s some good news, Toys”R”Us is coming back. Well…sort of.

According to Business Insider, Toys“R”Us will make a temporary comeback for the holiday season in the form of “Geoffrey’s Toy Box,” a pop-up that will be featured at 600 Kroger grocery stores across the country.

Really #GeoffreysBack pic.twitter.com/sHgHYaduhe
— Brian M Knepp (@JediKnepp) November 3, 2018

The mini-displays within stores, which have already started popping up, will offer a variety of toys, ranging in price from $19.99 to $49.99. While the actual items might vary from store to store, they will all be from Toys“R”Us’ former private labels, like Animal Zone, Imaginarium, Journey Girls, Edu Science, You & Me and Just Like Home.

“Geoffrey’s Toy Box delivers a unique shopping destination within Kroger stores,” Robert Clark, Kroger’s head of merchandising, said in a statement. “We’re excited to offer Geoffrey’s Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys”R”Us.”

https://www.instagram.com/p/BpnDHlEgVRg/

These new pop-ups might not come close to the real deal that is toy shopping within an actual Toys”R”Us store, but they do offer the convenience crossing two items off your to-do list at once of being able to grab a last-minute gift while grocery shopping. (Of course the downside is trying to avoid those cases of grocery store meltdown when the kids spot a toy they want near the checkout lines…)

Either way, we’re glad to see the spirit of Geoffrey lives on.

—Shahrzad Warkentin

Featured photo: Mike Mozart via Flickr

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