New Barbie Is Saving the Ocean, 1 Doll at a Time

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Barbie continues to change the world! Mattel has just announced the first fashion doll made from recycled ocean-bound plastic, a big benchmark for the company achieving 100% recycled, recyclable or bio-based plastic materials for all products and packaging by 2030.

Barbie Loves the Ocean is currently made up of three dolls with 90% recycled ocean-bound plastic bodies (excluding the doll head). In addition to Barbie and her pals, the lineup also includes a Beach Shack playset, beach themed playset, volleyball set and accessories also made from recycled plastic.

“This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” said Richard Dickson, President and Chief Operating Officer, Mattel.  

In addition to the new dolls and accessories, young viewers can catch Barbie’s new vlog, Barbie Shares How We Can All Protect the Planet on YouTube. The new episode focuses on the importance of protecting our planet and simple things kids can do that make a big impact.

photo: 4ocean

Barbie and 4ocean are also pairing up this summer! The two are launching a limited-edition 4ocean x Barbie bracelet coming in signature pink made that is made with post-consumer recycled materials and hand-assembled by artisans in Bali. When you purchase the $20 bracelet, 4ocean will contribute educational materials to educate young conservationists plus pull one pound of trash from oceans, rivers and coastlines.

You can shop the entire Barbie Loves the Ocean line at retailers nationwide and Pick up your limited edition bracelet at

––Karly Wood

All photos: Courtesy of Mattel



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