You’ll Love This Sephora-Style Beauty Department Makeover at Target


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photo: Target Style via Instagram

You go to Target to buy pillow-sized bags of dog food, super-cute home goods, a cheap pair of yoga pants and a pint of ice cream. Of course, you end up with all of those items plus four bottles of shampoo, a hair masque, three types of facial cleansers, a lipstick, two waterproof mascaras, a blush and maybe a chocolate bar or two. Okay, so you already turn most of your 30-minute Target trips into half-day adventures. Well, now your shopping experience is about to get longer. And way, way better!

Target already has a pretty rad make-up department. But, now they’re turning it into a Sephora-like shopping experience. While they won’t be carrying the luxe brands that Sephora does, they will be turning their cosmetics aisles into an open space with better lighting, lower shelving and more brands.

Don’t worry, all of these fancy upgrades won’t translate into pricey make-up. You’ll still see the same reasonably priced lines that you’ve come to know and love. And you may even find a few new additions, such as E.l.f. Cosmetics and Glow Studio.

The cosmetics section expansion is rolling out in 75 Target stores across the country. Cross your fingers and hope that it’s coming to a store near you!

What do you think about Target’s new expansion plans? Share your thoughts in the comments below.

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