BIC Looks to Spread Cheer This Spring

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Creating art is a great way to bring people together while spreading joy. BIC just launched the BIC 4-Color Garden. They are also encouraging people to use their pens to hand draw simple flowers and share online with  #BIC4ColorGarden to help grow the BIC 4-Color Garden, which will live on the Instagram handle @BIC4ColorGarden.

Whether you are looking for a way to recognize our healthcare workers, brighten someone’s Mother’s Day, celebrate a loved one’s graduation or simply say “Thank You” for your support, a hand drawn flower is the perfect way to creatively stay connected and spread cheer during a time when we need it most.

Not only is doodling a natural stress reliever for those feeling cooped up, but for each flower drawing shared with #BIC4ColorGarden, BIC will donate $1 toward Kids In Need Foundation, up to $50,000 through July 1, 2020. This year, BIC also celebrates the 50th anniversary of its iconic BIC 4-Color pen, with an updated look and fresh new color – swapping out Green for Purple in response to consumer demand, and changing the barrel color to a deeper, more modern blue.

“As we navigate these unprecedented times, hand-written notes and drawings have become a great way to express ourselves and connect with those we’re separated from,” said Mary Fox, North American General Manager for BIC. “BIC is excited to build this virtual garden to help spread some cheer – from saying ‘thank you’ to brightening someone’s day. As Mother’s Day, graduations and other important spring milestones approach, sharing a hand-drawn flower from home is a simple way to celebrate family and friends.”

—Jennifer Swartvagher

Featured photo: BIC



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