Shoppers Spend More Money on Dad vs. Mom, Study Says

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Father’s Day is just around the corner and we’re betting dad is getting a pricier gift than mom did on Mother’s Day. According to a new survey, consumers spend more on Father’s Day gifts than Mother’s Day.

A survey conducted by looked at the spending habits of Americans when it comes to the two biggest parent days of the year, Mother’s Day and Father’s Day. Among the 1,000 participants surveyed, the average amount that was set aside for dad’s gift was $89, which was $28 more than what was spent on Mother’s Day gifts on average.

photo: iStock

According to the survey, 84 percent of shoppers will spend $100 or less on dads for Father’s Day. Only a few shoppers said they would spend more than $200 on dad and 77 percent of those who said they would throw down the big bucks for their dads were men themselves.

—Shahrzad Warkentin



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