IHOP Has Plans to Open a New Fast-Casual Restaurant

Get ready for an all new IHOP experience. The iconic pancake eatery recently announced plans to launch a brand-new fast-casual restaurant called Flip’d!

The quick and casual chain will have a Build Your Own Pancake Bar, made-to-order breakfast burritos and bowls, Ultimate Sandwiches, grab-and-go salads, wraps, and so much more.

Jay Johns, President of IHOP said in a press release, “After talking extensively with consumers in large cities across the country, we designed Flip’d by IHOP to deliver on what folks told us they want and need from a trusted brand like IHOP in a fast-casual setting, putting an emphasis on quality ingredients, speed, to-go and delivery.”

Johns also added, “Today, millions of Americans are settling for sub-par breakfast foods that are either microwaved or have been sitting under a heat lamp because they’re forced to grab something while at their usual coffee spot. With Flip’d by IHOP, guests don’t have to compromise—now they can get freshly-made, all-day menu items like Pancake Bowls and Egg Sandwiches along with a hand-crafted espresso beverage for a good price and in a matter of minutes.”

Unlike traditional IHOPs, visitors to Flip’d eateries can either order from digital kiosks or staffed counters. You can also order online and either pick-up your items from a to-go area or get your pancakes, eggs and other meal-time goodies delivered.

The first Flip’d will open in Atlanta next April. Expect Flip’d to hit NYC, Washington, D.C., Denver and San Francisco markets in 2020.

—Erica Loop

Photos: Courtesy of Business Wire



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