These New Birthday Cake-Flavored Cupcakes Mean the Party Can Go on All Year Long

Your fave cupcake maker is turning 100 this year—and Hostess Birthday CupCakes are hitting store shelves to celebrate.

After a century of baking up pure deliciousness, the brand is marking its anniversary awesomeness with the “Hostess Sweetennial.” The year-long celebration includes all-new, limited-edition Birthday CupCakes that come complete with rainbow sprinkles in the cake and on top.

Videos From Tinybeans

Along with Hostess’ Birthday CupCakes, the company is also releasing Mint Chocolate, Strawberry, Chocolate, Golden and Orange versions. Keith Peterfeso, Hostess Brands’ Brand Director for All Day Snacking, said in a press statement, “For Hostess, turning 100 is about all the people who have included us in their special occasions and everyday moments of indulgence.”

Peterfeso added, “With this latest product innovation, we are sharing our birthday cake with Hostess fans across the country—spanning demographics, tastes and generations—inviting everyone to take part of this once-in-a-century celebration.”

The six cupcake flavors are available nationwide in multi-packs. The sprinkle-covered Birthday flavor is also sold as a single-serve treat. And, of course, all of the “Sweetennial” cakes come with “The Original Squiggle” on top!

—Erica Loop

Featured photo: Courtesy of Business Wire



27 Hot Birthday Party Themes

20 Healthy First Birthday Cakes (and Smash Cakes)

Those Mickey Ice Cream Bars You Can Only Get at the Parks Are Coming to Stores


Trending Now

Welcome to our Tinybeans family!
Be sure to check your email for new activities, recipes and parenting hacks – and to see if you’ve won!








Enter to Win a $250 Gift Card!

Enter your email and zip code below for a chance to win a Mastercard Gift Card. We’ll pick one winner per month through December 31, 2022 – 9 lucky winners in all!

I agree to the official rules and to receive email communications from Tinybeans. By providing my email address, I agree to the Privacy Policy and Terms of Service.