Home Why LEGO’s Incredible & Award-Winning Print Ads Have Our Jaws on the Floor by Shahrzad WarkentinJuly 7, 2017 Search more like this award winninghigh qualityrock starcampaignbangkokastronautbuildengineeringgrowthplaychairmancreativitybeautytoy Advertisement Trending Now Viral & Trending Dad Gets Shamed for Using a Leash with 5-Year-Old Quintuplets News Chrissy Teigen Announces She’s Pregnant Almost 2 Years after Losing Jack Viral & Trending This Guy’s Going Very Viral for Nailing the Amazingly Terrible Things About Summer Viral & Trending Michigan Restaurant Closes Early Due to ‘Rude’ Tourists Mistreating Staff Celeb & Entertainment ‘Virgin River’ Season 5 Has Already Started Filming Advertisement photo: Ogilvy & Mather Facebook page The beauty of LEGOs is that simple colorful bricks can turn into incredible creations with nothing but some imagination and basic engineering. A new jaw-dropping advertisement illustrates perfectly just how much you can do with a few plastic bricks and plenty of ingenuity.photo: Marketeer Online Facebook pageA new advertising campaign from Ogilvy & Mather Bangkok titled “Build the Future” shows the future career paths of young master builders: an astronaut, a rock star and a firefighter, in the form of life-sized LEGO bodies built up around a child. The three careers were chosen from the existing LEGO career sets. And the idea behind the images is that LEGOs are ultimately more than just a toy, they are tools that help kids develop creativity and build skills that will help them as they grow up.photo: Marketeer Online Facebook page“Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life,” Ogilvy Thailand vice chairman of Nopadol Srikieatikajohn told AdWeek.While the images for the campaign are actually created digitally, Thailand says it plans to build the real deal using LEGO bricks as an extension of the campaign. How have LEGOs influenced your creative thinkers? Tell us in the comments below. Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to email a link to a friend (Opens in new window)Click to share on Copy (Opens in new window) Search more like this award winninghigh qualityrock starcampaignbangkokastronautbuildengineeringgrowthplaychairmancreativitybeautytoy Welcome to our Tinybeans family! Be sure to check your email for new activities, recipes and parenting hacks – and to see if you’ve won! Do you have a dog or cat? Select YES below and click submit to start receiving FREE pet ideas and inspiration, news about new pet products, exclusive offers and limited-time promotions. Yes, I have a pet! Submit GET READY FOR SUMMER! Enter to Win a $250 Gift Card! Enter your email and zip code below for a chance to win a Mastercard Gift Card. We’ll pick one winner per month through August 31, 2022 – 5 lucky winners in all! email zip_code campaign_name Enter Now! I agree to the official rules and to receive email communications from Tinybeans. By providing my email address, I agree to the Privacy Policy and Terms of Service. This website uses cookies to ensure you get the best experience possible. Accepting the use of cookies enables important site functionality including personalization and analytics. Accept Decline Create an account to save this content on Tinybeans Choose how you would like to sign up. Continue with Apple Continue with Facebook Continue with Google or Continue with Email By signing up, you agree to Tinybeans Terms of Service and acknowledge you have read and agreed to our Privacy Policy. Sign in to your Tinybeans account Don’t have any account? Create an account here. Forgot your password? Reset it here. Sign In or Continue with Apple Continue with Facebook Continue with Google Personalized recommendations Tinybeans uses personal information to share useful recommendations and ideas for your family. This may include your previous activity, family profile and your hometown. Tinybeans keeps your data safe and does not sell personal information to any third party. Learn more about your privacy and location choices. Close