We are a community of moms who support every stage of motherhood. From pregnancy through postpartum and beyond, our fitness and wellness programs help make moms strong in body, mind, and spirit.  FIT4MOM is the nation’s leading company for pre and postnatal health, wellness, and fitness programs for every stage of motherhood. From pregnancy through postpartum and beyond, our fitness and wellness programs help make moms strong in body, mind, and spirit.  By providing mom with the support, community and self-care she needs during pregnancy, postpartum and throughout every stage of her motherhood journey, we believe these moms will raise healthy, strong families.

-from Sara Spector, FIT4MOM Central East Valley
Phone: 4807573831
Online: https://eastvalley.fit4mom.com/

Welcome to Rashti & Rashti, where we believe in celebrating the magic of childhood. Our brands stay with families from snuggly infancy through active toddlerhood and into big-kid adventures!

Bond with Baby Starters- Year one of a new baby’s life is filled with celebration and wonder, and Baby Starters is there for every “first”— from smiles to coos to wobbly stands — with fashionable clothing, luxurious blankets, and plush toys that stimulate and soothe.

We’ve got it all! From newborn layette to toddler toys to pre-teen sleep and swimwear, our brands grow up with the kids who wear them and the families who love them. Our commitment to exceptional product and outstanding quality means that we are a trusted source for apparel, blankets, toys and gifts. Get to know our family of brands- Baby Starters, Start Up Kids, Mini B. from the makers of Baby Starters, Magic Years, Night Life and Wetsuit Club.


-from Rashti & Rashti, Baby Starters
875 Avenue of the Americas, 5th floor
New York, Ny 10001
Phone: 1-800-4-Rashti
Online: babystarters.com
Facebook: facebook.com/babystarters
Twitter: twitter.com/babystarters
Instagram: instagram.com/baby.starters
Pinterest: pinterest.com/babystarters


Primo was founded in 1994 to help provide safe, practical and affordable child care solutions that parents can be confident in. Primo’s products are baby necessities that range from bathing and potty training to high chairs and nursery gear with designs that never go out of style.

“Our goal is to provide parents with the tools they need to be able to focus on what matters most: spending meaningful time with their children” says founder Paulette Zazzara. “It’s so easy to feel overwhelmed by the major life changes that come along with having a newborn. We want parents to feel as empowered and stress-free as possible in their early years with their child.”

Primo’s infant bathing and safety solutions include the award-winning EuroBath, and the Cozy Tot Deluxe Convertible High Chair, both of which deliver safety and convenience well beyond baby’s first birthday and beyond.

  • 2017 JPMA Innovation Award FInalist – PRIMO LapBaby
  • 2016 Baby And Children’s Product News Reader’s Favorite – EuroBath
  • 2015 BABYLIST Best Pick – EuroBath
  • 2014 BabyCenter.com Mom’s Pick: Best Bathtub Finalist – EuroBath
  • 2012 BabyCenter.com First Annual Best Product Award, Editor’s Pick – EuroBath

For more information, visit www.Primobaby.com.


-from Paulette Zazzara, Primo
Phone: 973-926-5900
Online: Primobaby.com
Facebook: facebook.com/primobabyproducts
Instagram: instagram.com/primo.baby

Tommee Tippee® is an award-winning brand that was launched in the UK over 50 years ago with one simple goal – to make everyday life just a little easier for parents around the world. We’re just as committed to that goal today as we were in 1965. That’s why every day we work to create innovative and modern products that are designed to look and feel as great as they work. Products that solve real parenting challenges.

We’re parents, too, so we get it. The happiness of babies and toddlers (and their parents) is at the heart of everything we do, and that’s why we’re lucky enough to be loved and relied upon by parents all over the world.

Tommee Tippee® is the number one feeding brand in the UK* and one of the fastest growing baby bottle brands in North America**. Today we’re honored to be in families’ homes in over 50 countries around the world. helping you #ParentOn.

*Source: IRI, 52-week report up to November 2017.
** Source: Nielsen, 52-week report up to December 2017.



Tommee Tippee
Online: tommeetippee.us
Facebook: facebook.com/TommeeTippeeNorthAmerica
Twitter: twitter.com/TommeeTippee_NA
Instagram: instagram.com/tommeetippeenorthamerica
Pinterest: pinterest.com/tommeetippee


Ready, Set, Food! protects babies from developing common food allergies. 1 out of 13 children today have a food allergy, and rates of allergies to foods like peanut, egg, and dairy are dramatically rising. Informed by groundbreaking clinical studies, medical guidelines from the AAP, NIH, and FDA have been updated as recently as 2019, and all now recommend introducing common food allergens directly to babies as early as four months old.

Ready, Set, Food! takes all the guesswork and concerns out of peanut, egg, and dairy introduction. With just three organic, non-GMO ingredients (no sugars, preservatives, or additives!) in our transparent, guided system, we want to make early and sustained allergen introduction safe and easy, even for the pickiest of little eaters.

Simply add a delicious, pre-measured packet once a day to breast milk or formula in a baby’s bottle or mix it right in with purees or solid foods. Because it’s not enough to just introduce allergens once or a few times, it’s incredibly important for parents to use our system for around 6 months, or until the baby is consistently eating peanut, egg, and dairy on their own around 3x / week.


Ready, Set, Food!
Phone: 800-760-4818
Online: readysetfood.com

Add a little spring to their step with award-winning pediped shoes for babies, toddlers and big kids.

Developed by a mom looking for the healthiest footwear for her child, pediped® shoes are designed to AAP and American Podiatric Medical Association (APMA) standards and pediped® was among the first children’s footwear companies to receive the American Podiatric Medical Association’s Seal of Approval.

Premium grade leather, distinctive styling and remarkable attention to detail have resulted in truly exceptional shoes. With over 130 fashion-forward styles to choose from in sizes newborn to 4.5 Youth, pediped® has something for every little one in your life.

At pediped®, we can’t count the times parents have told us how much their children love pediped® shoes and even refuse to wear other footwear. Kids can feel the difference that healthy footwear makes. We have performed extensive research and testing to develop the latest technologies in children’s footwear. From our unique memory foam insoles to our light-weight, water-safe footwear, our innovative features ensure support and comfort for little feet.


-from Angela Edgeworth, Pediped
Online: pediped.com
Facebook: facebook.com/pedipedfootwear
Instagram: instagram.com/pedipedfootwear
Twitter: twitter.com/pedipedfootwear
Pinterest: pinterest.com/pediped

WAYB is a new company from longtime outdoor industry manufacturing experts, Tio Jung, I.S. Jung, and Michael Crooke, a former CEO of Patagonia. The South Pasadena-based team came up with the idea for the WAYB Pico™ after noticing how often parents struggle with car seats or skip them while traveling. WAYB aims to focus on quality, innovation, and sustainability as they rethink family products and inspire families to travel.

The WAYB Pico is an ultralight and compact forward-facing car seat made of aerospace-grade aluminum and high-performance mesh—materials that are better for kids and more earth-friendly.

Weighing in at only 8 pounds, the patent-pending Pico is ideal for parents and caregivers navigating planes, rideshare, rental cars and carpools—it is also designed for everyday use. The Pico meets U.S. safety standards regulated by the Federal Aviation Administration and National Highway Traffic Safety Administration.

With aerospace-grade aluminum in place of cheaper plastics, high-performance materials like WAYB’s ASTROKNIT™ mesh that will replace bulky foams, and ultra-light portability—the Pico is in a category of its own.

Explore more at WAYB.com as we reinvent gear to make family travel way better.


-from Tio Jung, WAYB
99 Pasadena Ave, Suite 11
South Pasadena, Ca 91030
Online: wayb.com
Facebook: facebook.com/hellowayb
Twitter: twitter.com/hellowayb
Instagram: instagram.com/hellowayb
Pinterest: pinterest.com/hellowayb


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