Pillsbury Baking Turns up the Fun with Oreo and Duff Goldman

Funfetti OREO
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Listen up, home bakers! Two of America’s most iconic and beloved brands will come together in one extra fun line of new products when the Funfetti OREO hits grocery shelves in February. Bringing America’s Favorite Cookie into the baking aisle, each of the five new products feature real OREO cookie pieces for a delicious OREO baking experience.

Funfetti OREO

 The new Funfetti OREO baking line-up includes:

Funfetti OREO

Funfetti Vanilla Premium Cake Mix with OREO Cookie Pieces. The cake mix is vanilla creme flavored to give an OREO creme flavor, with OREO cookie pieces included within the mix.

Funfetti OREO

Funfetti Chocolate Premium Cake Mix with OREO Cookie Pieces. The cake mix is a dark cocoa flavor, with OREO cookie pieces included within the mix.

Funfetti OREO

Funfetti Vanilla Flavored Frosting with OREO Cookie Pieces

Funfetti OREO

Funfetti Premium Brownie Mix with OREO Cookie Pieces included in a separate pouch for final decoration

Funfetti OREO

Funfetti Buttermilk Pancake & Waffle Mix with OREO Cookie Pieces included in the mix

“Funfetti fans have been adding OREO cookies to their baked creations for years, and we’re thrilled that we can celebrate those baking mashups with this new portfolio of products,” said Dan Anglemyer, COO of Hometown Food Company. “Funfetti is a celebration of fun, surprise moments and continues to grow in popularity as families spend more time baking together at home. Whether you’re biting into a cupcake with colorful sprinkles or enjoying real OREO cookie pieces on top of a brownie, Funfetti creates delicious, fun moments for the whole family – and we’re excited that Funfetti and OREO will help make more.”

Duff/Matthew Merril

To help celebrate its biggest collaboration ever, Funfetti is hosting a digital baking competition that will be judged by a famous baking duo – Duff Goldman, host of Kids Baking Championship and other Food Network shows and owner of Charm City Cakes, and Matthew Merril, TikTok baking star and former contestant on Kids Baking Championship. Contestants will create their most unique baked goods using the new Funfetti OREO collection, and the winner will receive a one-year supply of Funfetti products or $500 in cash, have their winning recipe featured on PillsburyBaking.com and be able to host an Instagram Live baking demo on @pillsburybaking.

Now through Jan. 26, home bakers have a chance to show off their skills for a chance to be entered in the digital competition. Simply pick your favorite baking partner, submit photos of yourselves and the favorite creation you’ve baked, along with a short description explaining why you and your partner are the perfect pair to bake for Duff and Matthew. Pillsbury Baking will select 10 semifinalist duos, who will be posted on Pillsbury Baking’s website for the public to vote. The three duos who receive the most votes will participate in the digital baking contest in February, and the winner will be announced in March. More details and rules for entry can be found at PillsburyBaking.com.

Funfetti OREO will be available nationwide in February retailing from $1.30 to $4.00. For more information or more baking inspiration, visit PillsburyBaking.com or visit @PillsburyBaking on Facebook and Instagram.

—Jennifer Swartvagher

All photos courtesy of Pillsbury


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