You Gotta Go: Color Factory Opens in SF

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Scratch n’ sniff walls, a cookie carousel, and a bar serving black lemonade…no, it’s not Willy Wonka’s Chocolate Factory, but it’s pretty darn close. Color Factory just opened its rainbow-hued doors on August 1, and it’s quickly becoming the hottest ticket in town. We got a sneak peek and have all the details for you right here.

An Immersive Color Wonderland
We have never stepped into a rainbow, but if we had, we are pretty sure it would look something like this. From the moment you walk up to the building, which looks like it’s been wrapped in Fruit Stripe gum, you’re transported to an immersive color wonderland. The project is the the work of blogger and party-thrower extraordinare Jordan Ferney of Oh Happy Day in collaboration with a roster of local and international artists, including Leah Martha Rosenberg Tosha Stimage, Erin Jang and more. The two-story building features dozens of rooms, each decked out in vibrant colors, shiny disco balls, scratch n’ sniff walls and even a life-sized light bright. But more than just a visual feast, each room is an expression by a different artist, with thought-provoking themes that range from the Black experience (the orange room) to a study of self representation (the lavender room). 

Everyone Is a Kid Again
With a room filled with 6-foot-tall magic markers and walls papered in artist-rendered coloring book pages (of course you can draw on them!) and a massive yellow ball pit, every grown up visitor will feel like a kid again. But parents bringing kids should remember that this is all the result of painstaking work of makers and artists, so don’t treat it like a Chuck E. Cheese. From the heights of the scratch n’ sniff wall, to the heft of the giant markers to the depth of the ball pit (3 1/2 feet) it is clear this experience is designed first and foremost for big people, but little ones are welcome and will surely be blown away, Just remember to be respectful and keep an eye on them at all times.

Make Sure Not to Miss….

While visitors are given time slots on their tickets, and they travel through the museum on a guided path (so you are guaranteed to see everything) there are a few rooms you may want to spend some extra time in. Here are our suggestions and tips:

The Confetti Room. Like a colorful snow flurry, bits of confetti flutter from the ceiling and pile up on the floor. Make a “snow” angle, have a confetti fight or simply lay back and let yourself be slowly buried.

The Life-Sized Light Bright. Zen out in here creating your own glowing design on the walls.

The Yellow Ball Pit. It’s huge, it’s deep, it’s very yellow. After your dip head to the ice cream bar to try some rose and saffron soft serve from Garden Creamery (yellow of course) or shop the yellow boutique.

The Ribbon Room. Wander through 10,000 colored ribbons string from the ceiling. Prime Boomerang opportunity! Get Your Golden Ticket! 
No need to buy a hundred Wonka Bars, just click over to and nab your tickets while you can. This is a pop-up, and so far it’s only scheduled for a one-month run (August). Tickets are $32 and scheduled every half hour. We are pretty sure they will go fast!

Insider Tips: The Color Factory is located just outside of Union Square, so we recommend taking public transportation versus driving. Kids under two are free, strollers are not permitted and you must buy your tickets in advance. 

The Color Factory
575 Sutter St.
San Francisco, CA

Have you been to Color Factory yet? Tell us about your favorite room in the comments below!

–Erin Feher

All images by the author unless otherwise noted

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