Target Is Getting Its Very First Exclusive Fragrance Line

Get ready for something new at Target. The big red bullseye retailer already has a pretty rad assortment of beauty brands. And now they’re ready to enter into an “eau du Target” (and yes, we’re totally pronouncing it “tar-jay”).The favorite retailer of moms everywhere has partnered with maker Good Chemistry for a new fragrance line exclusive to Target.

Okay, okay, so before you start thinking that this is some sort of Target-scented perfume, you should know its new line of fragrances smells nothing like a shopping cart filled with just about everything you don’t need, from inexpensive yoga pants, to a Starbucks Frappuccino and a mega-pack of paper towels mixed with your toddler’s spilled sippy cup of juice.


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photo: Target

photo: Target

Target’s new exclusive fragrance brand, Good Chemistry, is coming on the heals of some pretty exciting beauty bonuses that the store debuted in 2017. Last year, we saw the addition of a major natural skincare brand, a K-beauty collection and so much more. And this year Target’s beauty department is only getting better.

photo: Target

Good Chemistry debuted January 21 — and you can only get it at Target. The fragrance brand features four collections, including Confident and Charming, Cool and Collected, Vibrant and Playful and Good and Grounded. That’s something for everyone. Right?

Senior Vice President of Beauty and Essentials at Target, Christina Hennington, said, “Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances.” Hennington also adds, “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

photo: Target

Each of the four main collections also have four different scents. Individual scents come in your choice a perfume spray, a body spray or a rollerball.

Which one of the four collections are you interested in trying? Tell us in the comments below.

—Erica Loop

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