No More Mom Jeans: Target Now Has Its Own Line of Denim

Shopping for jeans can be more painful than having baby, especially after you’ve just had a baby. But finally there’s a magical solution to those denim shopping blues and, of course, it’s Target that has the answer with a brand new line.


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photo: Target.com

Target has just announced their new denim line, Universal Thread. Not only does the new line feature a selection for all body types, but it also comes with Target’s budget-friendly prices. That’s right, now you can buy jeans that actually fit you without taking out a loan. The line will include jeans in a variety of styles, lengths and rises available in sizes 00-26W. Prices on the collection will range from $5 to $39.99.

photo: Target.com

“We’re so proud to bring guests Universal Thread — our newest women’s lifestyle brand that includes denim and apparel for all women. Whether guests are looking for extended inseams, curvy silhouettes, Plus sizes or different rises — we created this brand with our guests for our guests, all at an incredible value,” Target spokesperson Jessica Carlson told TODAY.

photo: Target.com

Besides jeans, the denim line will also offer tops, shoes and accessories. It will also feature a handful of sensory-friendly items, like flattened seams and no tags. Universal Thread will be available in stores and online starting February 4.

Are you stoked about this new Target line? Share your go-to mom style in the comments below.

—Shahrzad Warkentin

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