Here’s a Sneak Peek at Target’s New Home Brand, Opalhouse


Run, don’t walk, to your closest Target on April 9 because Target’s new home brand, Opalhouse will be making its debut. The retailer’s newest home line has over 1,300 pieces and boasts more original artwork by the Target design team than any of their other brands. Basically, that means we want all the hand-drawn wallpapers and blankets!

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Inspiration for the new line was taken from the design team’s trips across the globe to places like Mallorca, Lisbon and Paris. Designers spent time with locals and taking in the sights and sounds before putting pen to paper and creating colorful new designs for the brand. Opalhouse will round out Target’s existing brands that speak to classic, modern and modern farmhouse lovers with an “eclectic aesthetic” vibe. Here are some of our favorite pieces from the line new that we can’t wait to get our hands on.

Bright Colors and Tons of Texture


Jewel tones and lots of silks and velvets make Opalhouse a must for eclectic designers. The diverse colors and textures make this brand perfect for mix and matching.


Fun Pieces with Classic Style


Opalhouse refreshes classic style with fresh takes on must-have home decor. This pineapple lamp effortlessly combines whimsical style with contemporary design and you can expect more of the same from the thousands of pieces coming in the new line.


Stylish and Comfortable Bedding


Target’s newest home brand isn’t just about decorative pieces but is extending into bedding, bath and furniture too. Think lots of textured pillows, unique rugs and decorative duvets and pillows.

Did we mention that the most exciting thing about Opalhouse is that prices start at $1.99 and most items stay under a $30 price tag? Just one more reason we love Target! Expect to see more sneak peaks of new pieces in the brand in the weeks leading up to it’s April release.

Are you excited for the new launch of Opalhouse? We’d love to hear what you’ll be buying when it launches in April!

––Karly Wood



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