Target’s Hitting the Mark With Their New Sensory-Friendly Line of Kids’ Clothes


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Those scratchy tags and itchy fabrics on some kids’ clothes are sure annoying. But to a child with ASD (autism spectrum disorder) or a sensory processing disorder, uncomfortable clothes are more than irritating — they’re torture! Well, Target’s new line of sensory-friendly children’s clothing is coming to the rescue. The retail giant’s Cat & Jack kids’ line is expanding with limited edition pieces. And they’re made specifically for kids with sensory issues.


Designer Stacey Monsen is known for her plus-sized creations that are part of Target’s AVA & VIV line. The fashion guru and mama saw a need to create clothing that catered towards kids with sensory sensitivities. So why did this designer for the grown-up set suddenly break into the world of kids’ clothes?

Monsen’s 7-year-old daughter is autistic. Finding clothes that fit and felt good was a major challenge. To top it off, when the fashion-forward mom was able to find clothes that met her daughter’s needs, they weren’t exactly…well, stylish. And so, Cat & Jack’s new line was born. Or at least conceived.

The designer, and a few of her colleagues, created their own volunteer-based team and began researching sensory-friendly clothes for kids. What they came up with may not seem ground-breaking. But to the children who will wear them, these clothes are everything.


The Target team didn’t stop there, they met with their guests (the parents of children with sensory issues) and organizations such as Pageant of Hope, Mind Body Solutions and the National Federation of the Blind Minnesota. After getting input, the design team created their first pieces. The special-edition line now includes items such as tag-less and embellishment-free tees and leggings that fit over diapers for older children.

Sorry, right now the line isn’t available in the stores. But you can find it online at, with sizes that range from 2T-5T (for younger kids) and XS-XL (for big kids).

What do you think about Target’s new sensory-friendly line? Share your thoughts with us in the comments below. 

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