This New JuJuBe Collab Is Pure Whimsy

tokidoki x JuJuBe
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Every parent dreams of the ultimate diaper bag: one that has enough space to cram all the extras in and still looks stylish too. JuJuBe’s newest collaboration with tokidoki does just that. The Fantasy Paradise collection features all the functional compartments of a baby bag paired with adorable characters both you and your little ones will love.

tokidoki x JuJuBe

This new collection from JuJuBe incorporates all your favorite tokidoki characters. A special two-toned teal interior makes it easy to find what’s inside each bag. A durable metal character-shaped zipper pull has the likeness of the adorable octopus-pirate, Piratako!

The new tokidoki x JuJuBe collection, includes over 20 pieces including two new bags for adults who don’t need diaper changing pads or insulated bottle pockets. While JuJuBe mainstays such as the Hobo Be and Be Right Back are a part of the Fantasy Paradise collection, two new bags, the All That tote and the Hipster are joining the popular line. 

All That Tote

tokidoki x JuJuBe

This new lightweight and durable design is perfect for storing shoes at the gym, doubling as a wet bag, or functioning as compartmentalized reusable shopping bag for groceries. 


tokidoki x JuJuBe

This mid-sized fanny pack is perfect for those times you need to carry more than will fit in your pockets, but don’t want to lug a shoulder bag. It features a hidden pocket, two side zip pockets, and a large front pocket with credit card slots. An adjustable strap allows you to wear it around your waist or cross-body style.

The new collection launches at select retail locations on January 29 and online on January 30 at 4 pm PST. The collection includes pieces ranging from $15 up to $175.

—Jennifer Swartvagher

All photos courtesy of JuJuBe


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