Take a Selfie, Help Kids in Need & Everybody Wins for World Sight Day

Sight is an immeasurable gift—and it’s one you can help offer to kids with just a few simple taps on your smartphone. This week you can help kids in need for World Sight Day just by snapping and posting a selfie. Read on for how this simple act can make a huge difference.

According to the World Health Organization, nearly 285 million people in the world suffer from vision loss or impairment. Incredibly, a whopping 80 percent of those cases are preventable with early diagnosis and treatment. In honor of World Sight Day on Oct. 11, Johnson & Johnson Vision has partnered with Lions Clubs International Foundation’s Sight for Kids and Himalayan Cataract Project to help provide vision screenings to 100,000 kids in need and sight-restoring procedures to 1,000 cataract patients.

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Photo: Pexen Design via Pexels

For week leading up the World Sight Day, Johnson & Johnson Vision has launched a special social media campaign to raising awareness about vision impairment and the importance of early treatment. To participate, you can post one photo per day using the Johnson & Johnson Donate a Photo app. For every post shared with the hashtag #spotlightsight, Johnson & Johnson vision will donae $1 to the both of its initiative partners. Supporters can continue to post until the donation goals are met, now through Dec. 31, 2018.

“The needs are great—more than 19 million children are visually impaired,” said Dr. Naresh Aggarwal, Chairman of Lions Clubs International Foundation. “To change this statistic, we aspire to double the number of children treated through Sight for Kids by 2021. Together, we can transform small actions into life-long impacts for eye health.”

—Shahrzad Warkentin

Featured photo: Krewr Studio via Pexels




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