Build-A-Bear just launched a new online resource for kids. Workshop Wednesdays provides a variety of activities and ways to stay entertained throughout the week. Each Wednesday, Build-A-Bear will provide new, fun activities for the whole family, including recipes for easy-to-make snacks, DIY-craft ideas, coloring sheets, story time, games and more! Share your creations with #WorkshopWednesdays or upload directly to http://www.buildabear.com/celebearate for the chance to be featured on the website or the Build-A-Bear social channels.
Families can also tune into Build-A-Bear Radio, available exclusively on iHeart Radio, or the Build-A-Bear YouTube channel. Fun for the whole family, Build-A-Bear Radio features today’s top music hits and fun segments such as Story Time and ABearica’s Countdown, a weekend round-up featuring the most popular hits from the past week. Kids can also join Lindsay & Erynn for surprises, challenges, fashion and more in The Workshop or follow their furry friends’ adventures in Bearville Alive! on YouTube.
For those missing trips to their local workshop, the online Bear Builder brings the fun of the Workshop home! The Bear Builder has enhanced features that simulate the in-store experience, allowing Guests to pick their new furry friend, add scents & sounds, dress them, and even make a special wish on the heart, whether for themselves or as a gift for someone from whom they are currently apart.
Build-A-Bear President & CEO, Sharon Price John commented, “Families around the world are adjusting to extended time at home and are looking for ways to stay active, connected and entertained. Build-A-Bear has been a source and outlet for creativity, imagination and fun since we opened our first store more than 20 years ago. With Workshop Wednesdays, we hope to continue to deliver what families have come to expect from Build-A-Bear, starting with our innovative online resources and continuing with unique in-store activities when we are able to reopen our physical stores. We firmly believe in the importance of the comfort and security that furry friends can provide during stressful times, especially for children, and we are committed to our mission to “add a little more heart to life” during these unprecedented times.”
Build-A-Bear Foundation believes that teddy bears are important in these times, bringing people of all ages a sense of comfort. In support of its mission to add a little more heart to life by sharing hugs and making days a little bit brighter for those in need, the Foundation has committed to donating at least 50,000 teddy bears in 2020.
In addition to donations of furry friends, the Foundation has donated more than $250,000 to COVID-19 relief efforts. Guests can further support these initiatives and the COVID-19 response by donating to Build-A-Bear Foundation online or purchasing a Hearts ‘n’ Hugs Teddy. For every Hearts ‘n’ Hugs Teddy purchased, Build-A-Bear Workshop will donate a teddy bear to Build-A-Bear Foundation for a child impacted by COVID-19.
—Jennifer Swartvagher
Featured photo: Build-A-Bear Workshop
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