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Could This New Product Help Prevent Food Allergies?

Editor’s note: Any medical advice presented here is expressly the views of the writer and Red Tricycle cannot verify any claims made. Please consult with your healthcare provider about what works best for you.

More than 1 in 10 adults suffer from a food allergy today and food allergies are even more common in children. With food allergies on the rise, it’s hard to find someone who isn’t directly or indirectly affected by food allergies. So what do you need to know about this trend?

Although more than 170 foods have been identified as triggers of food allergy, the FDA classifies 8 foods/food groups as the major food allergens in the US: milk, egg, peanut, tree nuts, shellfish, fish, wheat, and soy. Sesame is becoming an emerging concern and the FDA is considering including it as the 9th major food allergen in the US (Canada, Australia, New Zealand, and the EU already list sesame as a major food allergen).

Not only do these represent the most common childhood food allergies, but studies indicate that with early introduction, there can be a significant reduction in the development of an allergy to these foods.

Milk

Peanut

Egg

Tree Nuts

Shellfish

Fish

Wheat

Soy

The Economic Impact of Food Allergies: Parents of food allergic children can face costs of up to $4200 every year per child according to a 2013 study, accounting for direct medical care; out of pocket cost for special foods; lost labor productivity and opportunity costs (reduced labor productivity of caregivers).

The Impact on A Child’s Quality of Life

A Recent Breakthrough in Food Allergy Prevention

Thankfully, recent landmark studies (LEAP, EAT, PETIT) have proven that exposing babies to food allergens early and often can significantly reduce their risk. In addition, new medical guidelines from the American Academy of Pediatrics, the National Institutes of Health (NIH), and the American Academy of Allergy, Asthma, and Immunology (AAAAI) have been published supporting early and sustained allergen introduction.  

Along with a team of leading allergy experts and parents, I helped develop Ready, Set, Food!, a gentle, guided system based on these medical guidelines. After over a year of research and development, we’re proud to offer Ready, Set, Food! to families like yours, making it as easy and safe as possible to introduce babies to peanut, egg, and milk in the amounts used in the landmark clinical studies, which showed the potential to reduce babies’ risk of developing an allergy to these foods by up to 80%.