Friday night is movie night. Disney teamed up with Target to launch Friday Movie Night bringing families together with less interruptions, airing movies across ESPN, Freeform and FX from Apr. 10 to May 1. This initiative will bring titles such as Charlie and the Chocolate Factory and Iron Man 2 to families staying at home.
Content featured in the limited ads will provide commentary, trivia and recorded interviews with ESPN talent such as Louis Riddick and Mike Golic Sr., brought to viewers by Target. PSAs and custom content featuring talent from Freeform.
“We know many families are looking for different ways to spend time together in the comfort of their own homes,” said Rick Gomez, Target executive vice president and chief marketing, digital and strategy officer. “Target is proud to partner with Disney to offer Friday Night Movie, giving families another option as they stay home and stay safe.”
Custom content spots were created, including a piece to run during You Don’t Know Bo on ESPN, using videos of ESPN talent, who filmed in their own homes, reflecting on the legacy of Bo Jackson.
“Disney is committed to continuously providing families entertainment especially during these unprecedented times,” said Wendell Scott, senior vice president, Disney Advertising Sales. “Together with Target, we’re meeting families where they are in their homes and delivering fun and exciting movies with a limited commercial experience.”
Friday Night Movie Schedule:
Fri., Apr. 10
Freeform: Back to the Future
ESPN2: You Don’t Know Bo
Fri., Apr. 17
Freeform: Guardians of the Galaxy
ESPN2: The Book of Manning
FX: Transformers: The Last Knight
Sun., Apr. 19
FX: Jumanji: Welcome to the Jungle
Fri., Apr. 24
Freeform: Charlie and the Chocolate Factory
ESPN2: Believeland
Fri., May 1
Freeform: The Intern
ESPN: Secretariat
FX: Iron Man 2
—Jennifer Swartvagher
Featured photo: Disney
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