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Jazwares Announces First Plush With Alexa Technology

Now there is a stuffed animal that can play along with your kids. Jazwares is introducing Fuzzible Friends, the first kids plush with Alexa Gadgets technology. Pair Fuzzible Friends with a compatible Amazon Echo device, and, using the Fuzzible skill for Alexa, open up a world where technology enriches, entertains, and encourages little ones to use their imagination.

These adorably plush animals speak a funny little language that Alexa magically translates through the kid-directed Fuzzible skill. A child can interact with their Fuzzible by playing color guessing games, choose their own story, and more.  There are four Fuzzible Friends to collect—each with its own unique personality and language—including Cubby the Fox, Fluff the Bunny, Sparkles the Unicorn, and Cuddles the Puppy.  

“It’s been a unique opportunity to be able to bring the Alexa technology into the world of play in a brand new and enriching way,” said Jeremy Padawer, EVP/Partner at Jazwares. “Fuzzible Friends utilizes the technology to open new doors for our children’s already active imagination.”

This product does not have a microphone or speaker, however once you’ve paired your cuddly Fuzzible Friend with your compatible Echo device via Bluetooth, just say, “Alexa, let’s play Fuzzible Friends.”  Once Alexa indicates your Fuzzible is ready to play, have your child squeeze its left paw to begin interacting and watch its antenna light up.  Fuzzible Friends™ plush have over 40 sounds and 140 translated phrases.  Kids can also enjoy their Fuzzible Friend when it’s not connected to an Echo device in another mode.  Even though it won’t be able to give translations of its unique language, every press of the left paw will still prompt your new pal to talk to your child and its antenna to light up. 

Fuzzible Friends features include:

Fuzzible Friends are available for pre-order today for $19.99 exclusively at Amazon and will be on-sale officially on Nov. 1st. 

—Jennifer Swartvagher

All photos courtesy of Jazwares

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