Nothing sounds better in the summer than a cold scoop (or two, or three) of ice cream! With National Ice Cream Day coming up on July 18, Instacart decided to research the most popular flavors in the nation. Although vanilla is a perennial favorite, Americans had quite the range of flavor preferences!
Using purchase data, Instacart determined a top flavor for each state. The results? Moose Tracks, which features fudge, peanut butter cups and vanilla ice cream, took home the most popular flavor, coming out on top in 12 states. In a tight race for second place, Rocky Road, Green Tea, Coffee and Birthday Cake finished in a four-way tie.
The four corners of the country all had their distinctive loyalties. In the Pacific Northwest, Green Tea reigned supreme. In the Southwest, Rocky Road was the overwhelming favorite. In the Northeast, Coffee dominated and in the Southeast, Rum Raisin was the winner.
The Midwest overwhelmingly preferred Moose Tracks and a few states had unique favorites. Delaware preferred Cherry, Pennsylvania screamed for Mint Chip and New Mexico bought pints on pints of Chocolate Chocolate Chip.
No matter what flavor you prefer, you’re in good company. The average American consumes more than 22 pounds of ice cream and frozen desserts each year and July 18 is the perfect excuse for a chilly treat! If you want to try your hand making it at home to celebrate the upcoming holiday, we’re here to help.
—Sarah Shebek
Featured image courtesy of Ross Sokolovski/Unsplash
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