During these unprecedented times food banks continue to be a lifeline for families struggling to put food on the table. Parents from coast to coast rely on Feeding America member food banks to help provide nutritious food, including dairy, for their children to grow strong. Starting this January, Yoplait is teaming up with Jennifer Lopez to help provide funds to food banks through the Lids to Feed America program
The Lids to Feed America program makes it easy for consumers to support local Feeding America member food banks, where families can access essential foods. And it all starts with a short trip to the grocery store.
- Look for the specially marked Yoplait products at your local grocery retailer, scan and submit your receipt at YoplaitLids.com and Yoplait will donate to Feeding America.
- For each eligible purchase on a receipt and submitted receipt, Yoplait will donate 10 cents to Feeding America for a maximum total donation up to $600K.
- For more information, visit YoplaitLids.com.
“I’m honored to partner with Yoplait for Lids to Feed America. Through my work with them I’ve learned that dairy is one of the most requested but least donated items at food banks,” said Lopez. “Dairy is a crucial part of helping kids grow and that’s why we’re launching this campaign – to donate funds to Feeding America, so they can provide foods, including dairy, to help our communities grow stronger.”
Feeding America is the largest hunger-relief organization in the United States. Through the Lids to Feed America Program, Yoplait aims to help families that rely on Feeding America’s network of 200 food banks and 60,000 food pantries and meal programs.
“Feeding America reports that in the wake of the pandemic the number of children facing hunger may rise to 18 million, or 1 in 4 children overall*1,” said Susan Pitt, director of brand experience, General Mills. “As a brand dedicated to providing the delicious and nutritious snacks kids need to grow strong, we knew we had to step in. With that, Lids to Feed America was born. Our hope is that this initiative helps communities with funding to get essential foods, including dairy, to children and families nationwide.”
Follow along with the program and learn more about how you can participate at YoplaitLids.com or by following Yoplait on Instagram, Facebook and Twitter.
—Jennifer Swartvagher
Featured photo: General Mills
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