In a year unlike any other Kelley Blue Book is giving consumers an exciting new way to experience the 2021 Best Buy Awards with the launch of KBB.com HQ, a fully immersive virtual island created within the popular video game Animal Crossing: New Horizons. Players who visit the island can snap share-worthy photos, grab cool merchandise from the shop and participate in games and activities like virtually fishing in the ocean and rivers. As players fish out items to keep the water clean, Kelley Blue Book will donate up to $10,000 to American Rivers to help preserve rivers across the country.
“Car buying is meant to be an enjoyable experience, and what better way to celebrate the 2021 Best Buy Awards than through engaging with consumers in a way we’ve never done before with an activity that’s not only fun, but has also been a small escape from everything going on during 2020,” said Greta Crowley, vice president of marketing for Kelley Blue Book. “Games based on life simulation have surged during this time and we’re excited to venture into the gaming world for the 2021 Best Buy Awards. For those on the hunt for their next vehicle, we’ve designed the Best Buy Awards to instill confidence in the car shopping journey and help buyers narrow down their consideration set by defining the best of the best, so there is sure to be a car for everyone.”
Players can visit KBB.com HQ in Animal Crossing: New Horizons for a limited time, Dec. 8 through Dec. 17 from 3 p.m. to 12 p.m. ET.
The island will be accessible only through a unique Dodo code that players can receive after emailing KBBAnimalCrossing@coxautoinc.com.
—Jennifer Swartvagher
Featured photo: Kelley Blue Book
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