This Saves Lives, a snack brand on a mission to end severe acute malnutrition in children, has created a special limited-edition #BeTheOne Essentials Kit in partnership with STATE Bags. The kit, which includes one Lorimer Fanny Pack, one box of This Saves Lives’ Dark Chocolate Sea Salt Bars, one face mask and two branded pins, is now available for purchase online for $105. Each purchase will help save the lives of children suffering from severe acute malnutrition worldwide, while also providing virtual tutoring to children in underfunded neighborhoods across the United States.
The impact of COVID-19 on children worldwide is incredibly substantial. Every 11 seconds, a child dies due to severe acute malnutrition, and this number has more than doubled as a result of the pandemic. In addition, low-income and high-risk children in underfunded neighborhoods across the United States are struggling in school due to a lack of available resources. The partnership between This Saves Lives and STATE Bags was established to increase awareness around the significant needs of children throughout the world and inspire consumers to get involved in making a difference in the lives of those who need it most.
“New Year’s resolutions are typically long-forgotten by February, so we’re making it our mission this year to help people make a resolution they can actually keep,” said Todd Grinnell, co-founder of This Saves Lives and actor. “We created #BeTheOne to help encourage consumers to ‘Be the One’ to make a real difference in the lives of those who need it most in 2021. We’re honored that STATE Bags, a mission-driven brand with values closely aligned with ours, has partnered with us to not only offer an exciting limited-edition bundle with our combined best-selling products, but to really increase awareness of the considerable needs of children around the world and how consumers can help.”
“The impact This Saves Lives is making by providing life-saving nutrition to children in need is truly inspiring, and it’s a mission we knew we had to support,” said Jacqueline Tatelman, co-founder of STATE Bags. “We’re passionate about helping children in the ways they need it most, from offering free 1 on 1 tutoring for kids struggling to keep up during COVID-19 to donating fully-packed backpacks at our signature bag drop rallies, it made sense to combine our efforts to make a larger impact together in 2021.”
“It’s incredibly heartbreaking to see the impact the pandemic is having on children throughout the world. Kids are dying of severe acute malnutrition at an even higher rate due to COVID-19,” said Kristen Bell, This Saves Lives co-founder and actor. “I’m so happy This Saves Lives has partnered with STATE Bags for the #BeTheOne campaign which helps combat injustices in our country and worldwide.”
To shop the limited-edition #BeTheOne bundle, visit statebags.com/products/betheone-essentials-kit. To learn more about This Saves Lives’ #BeTheOne initiatives, visit ThisSavesLives.com/BeTheOne.
—Jennifer Swartvagher
All photos courtesy of This Saves Lives
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