Mattel is continuing to show support for essential workers on the frontlines of the COVID-19 pandemic. #ThankYouHeroes is part of the Company’s “Play it Forward” platform focused on leveraging Mattel brands to give back to communities in times of need. All net proceeds from this new line, including new items from Matchbox, Mega Construx and UNO, will be donated to #FirstRespondersFirst.
The new items join the previously announced action figures and Little People Community Champions from Fisher-Price celebrating today’s frontline healthcare workers and the everyday heroes keeping communities up and running.
Mattel’s new #ThankYouHeroes products include:
- Matchbox #ThankYouHeroes Frontline Heroes Vehicles Gift Set – The set features seven die-cast vehicles including an ambulance, garbage truck, grocery delivery van, news helicopter, mobile hospital, package delivery van and police car.
- Two Mega Construx #ThankYouHeroes Building Sets – The first set features a police cruiser, delivery cart and medical lab, along with five action figures comprised of a police officer, scientist, two EMTs and an ambulance driver. The second set features a food delivery truck and kitchen, along with three action figures comprised of a firefighter, cook and food delivery worker.
- UNO #ThankYouHeroes Tin – The new UNO cards include Mattel’s iconic brands and characters as frontline and everyday heroes, including He-Man as a grocery delivery worker and Barbie as a scientist.
The new #ThankYouHeroes items will be available for pre-order starting today through May 31, 2020, at http://MattelPlayroom.com/ThankYouHeroes. Matchbox and Mega Construx products retail for $20, with $15 from each sale donated to #FirstRespondersFirst, and the UNO product retails for $10, with $8 from each sale donated to #FirstRespondersFirst. Items are expected to ship to consumers by Dec. 31, 2020.
—Jennifer Swartvagher
All photos courtesy of Mattel
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