If the Museum of Ice Cream hasn’t made its way to a city near you yet, don’t fret. Target has a way to bring that ice cream magic straight to your own home with a new product line collab that’s all about summer’s best sweet treat.
Target is introducing a collection of clothing and accessories for kids inspired by the Museum of Ice Cream for the Target exclusive Art Class label.The limited edition collection will feature the bright, popping pastels and prints that have become synonymous with the pop-up museum that has traveled across the country. You’ll find everything from socks to t-shirts and swimsuits emblazoned with colorful gummy bears and yellow bananas.
photo: Target
The summer wear isn’t the only thing to get excited about. The collection will also feature some fun accessories, like pastel colored, retro-style roller skates, a banana-print skateboard and ice cream truck-shaped lunchbox.
photo: Target
“We want guests to experience a true sense of joy when they’re shopping at Target, and one way we do this is through partnerships we think they’ll love,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “When our team visited the first Museum of Ice Cream in New York City, they instantly knew it was something special.”
The Art Class collection isn’t the only collaboration, however. The Museum of Ice Cream will also be debuting a line of its signature ice cream flavors at Target locations across the country. The line will have seven different flavors including Nana Banana, Cherrylicious, Chocolate Crush, Churro Churro, Vanillionaire, Piñata and Sprinkle Pool.
photo: Target
Lucky visitors at Target locations in New York will also be treated to the museum’s latest interactive exhibit called The Pint Shop. The exhibit will feature mini installations and tastings. The Art Class collab is available now for a limited time in stores and online, with prices ranging from $5.99 to $59.99. The ice cream line will be available in stores starting July 8.
If all of that isn’t enough to fulfill your sweet tooth, you can celebrate all things cold and creamy at the biggest ice cream social ever hosted. On July 15, otherwise known as National Ice Cream Day, the Museum of Ice Cream will be dishing up a massive ice cream party in three select cities including Los Angeles, San Francisco and New York City at The Pint Shop. The event will feature live entertainment, interactive exhibits and, of course lots and lots of ice cream.
—Shahrzad Warkentin
Featured photo: Target
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