If there’s one thing you can count on during the holiday season it’s plenty of heartwarming moments, like the sweet scene in this Star Wars-themed ad that shows why inclusion matters.
The ad for Filipino phone company Globe Telecom follows two young boys as they go door-to-door in their neighborhood collecting materials, like old cellphones and tires. The boys appear to be building some kind of a spaceship with all the materials, but it appears to be missing something so they grab some more materials and enlist a young girl to help.
Working together the three engineers create a contraption that provides a fully immersive movie-watching experience. The girl sits in the bouncing, moving seat with water spraying and a fan blowing as Star Wars plays on screen. It’s not until the very end of the ad that we discover that––spoiler alert––the girl is deaf.
The ad, which is meant to show that “the wonder of Star Wars can touch the lives of everyone, even of those who can’t hear it” is part of Globe Telecom’s holiday campaign to raise funding for virtual schools for people with disabilities. You can learn more about it here.
—Shahrzad Warkentin
Featured photo: Globe via YouTube
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