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Pumping in public? It’s been given the side-eye treatment for way too long, but it’s a serious, real-life mom moment. And BabyBuddha just gave that reality the Times Square treatment.
The brand’s new billboard features real moms, actually pumping, front and center in the heart of NYC. The goal? To erase the stigma around pumping in public and remind everyone that pumping is breastfeeding.
With parenting creators like @bemybreastfriend, @pump_momma_pump, @_from.mom.to.mom, and @itsmamaray joining forces alongside nurses, EMTs, teachers, and other first responders, the campaign’s message is clear: all moms are first responders, and it’s about time they were celebrated that way.
The billboard—live in Times Square through October 20—marks the launch of BabyBuddha’s brand-new Wearable Breast Pump, designed for modern moms who want freedom, flexibility, and a little peace and quiet (literally).
BabyBuddha’s making it clear that this isn’t just about convenience; it’s about representation. From office break rooms to soccer practices to 3 a.m. pumping sessions, moms are showing up everywhere, and this campaign proves they deserve a little spotlight for it.
Whether you’re exclusively pumping, combo feeding, or somewhere in between, BabyBuddha’s lineup has something that fits real life. Because the truth is, pumping in public isn’t just okay; it’s powerful.
Shop the BabyBuddha pumping in public-ready lineup:
BabyBuddha 2.0 Breast Pump
Small but mighty. This quiet, portable pump mimics a baby’s natural rhythm to help with letdown and milk supply. Rechargeable, easy to clean, and discreet enough to toss in a diaper bag. Basically, it's the gold standard for multitasking moms.
BabyBuddha 2.0 Breast Pump ($214.99)—Buy here!
BabyBuddha Wearable Breast Pump
Built for movement and comfort, this in-bra pump keeps things hands-free without sacrificing power. With 6oz+ capacity, LED-lit cups for nighttime sessions, and whisper-quiet operation, it’s freedom you can literally wear.
BabyBuddha Wearable Breast Pump ($289.99)—Buy here!
BabyBuddha Hands Free Milk Collection Cups
Compatible with BabyBuddha’s electric pump, these 8oz cups let you keep the same hospital-grade suction while staying totally mobile. Because no one should have to choose between getting things done and getting the milk.
