Sesame Street wants to help with efforts for Americans to return to a state of normal. In a new partnership, Sesame Workshop, the Ad Council, COVID Collaborative and CDC are coming together to create a series of public service announcements and resources to educate adults about the COVID-19 vaccines.
The PSA’s spotlight how the new vaccines are available and their power to bring about “sunny days.” They feature the Muppets, Elmo and Elmo’s dad Louie and are available in English and Spanish.
photo: Courtesy of Sesame Street Workshop
Each PSA was created in collaboration with the CDC and directs viewers to visit GetVaccineAnswers.org to access all updates related to the vaccines. Sesame Workshop is also dropping even more bilingual resources that answer questions and help explain why adults are getting vaccinated. These resource can be found at SesameWorkshop.org/caring.
Viewers can head to YouTube to check out the new spots that include:
- I’ll Be Seeing U: The Sesame Street gang reflect on activities that families miss and want to return to.
- Feeling Hopeful with Elmo and Louie: Elmo and Louie look forward to activities they can do because so many adults are getting vaccinated
- Healthy Family with Elmo and Louie: Elmo’s Dad Louie is vaccinated and explains how he can get back to doing things he has missed, like seeing family and friends
“Getting back to the activities children and families love starts with grownups getting vaccinated. Together with the Ad Council and COVID Collaborative, and with help from the Sesame Street Muppets, we can harness the power of Sesame Workshop and the reach of the Ad Council to help adults understand why it’s important to get vaccinated, where to learn more, and how to build hope for sunnier days ahead,” said Samantha Maltin, EVP and Chief Marketing Officer, Sesame Workshop.
––Karly Wood
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