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This Adorable New Collab Will Change Dinner Time Forever

Today, ZoLi announced their latest collaboration with artist, Brady Smith. The ZoLi x Brady Smith limited-edition collaboration features a variety of fun and playful original artwork appearing on ZoLi’s popular silicone coloring placemats known as colorMATTIES. Children of all ages can bring Smith’s whimsical art to life when they color the reusable placemats at home, on a play-date, or at a restaurant. 

ZoLi x Brady Smith colorMATTIES are available now at Amazon, independent retailers, and on ZoLi’s website. These silicone, coloring placemats each come with four washable markers allowing children to color and reuse them time and time again. Made with 100% food grade silicone, these mats are free of BPA, phthalates, PVC, and VOC. Plus, they are water and odor resistant. Featuring a convenient cut out, these mats hang for easy drying. 

The ZoLi x Brady Smith colorMATTIES are available in two designs:

Brady Smith is an accomplished artist, children’s book author, actor, and feature film and TV writer. This collaboration with ZoLi is not his first time in the juvenile space. Last year, Brady released a children’s book, You’re Missing It!, which he illustrated and  co-wrote with his wife, Tiffani Thiessen. Earlier this year, he collaborated with apparel company Kira Kids on a line of t-shirts for kids that feature his unique and fun illustrations. Smith said, “Like so many other parents, my wife and I struggle to find fun activities for the kids when we go out to eat, other than staring at a screen. So I love the creativity that my kids show when they get to color in their own colorMATTIES designed by Dad!”

Founder & CEO of ZoLi, Julianna Shaw, said, “We wanted to collaborate with Brady the moment we saw his playful and fun illustrations, which fit seamlessly with ZoLi’s stylish and functional products. We can’t wait for both ZoLi and Brady fans to get a chance to color in their very own ZoLi x Brady Smith colorMATTIES.”

These mats retail for $22.00, which includes 1 mat and 4 markers per pack. 

—Jennifer Swartvagher

All images courtesy of Kelly Clare

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