When shopping for your little one are you bombarded with overtly gendered styles? Stitch Fix Kids is expanding its offerings with the launch of RUNWAY, an exclusive activewear brand that meets the needs of all children. The debut RUNWAY collection was designed to appeal to all kids, regardless of gender.
This collection was created in response to direct feedback from Stitch Fix Kids customers. RUNWAY is designed to push boundaries and build confidence, keeping kids focused on achieving their goals and unlocking their potential.
Stitch Fix leveraged client feedback and insights to inform the eye-catching color scheme and empowering messages incorporated across the line. Each piece is crafted with comfort in mind. With moisture-wicking and quick-dry technology, each activewear style, including tees, tanks, hoodies, shorts and leggings is made to keep pace with kids on the go.
The collection is available in sizes 2T–18. Prices range from $16–$28.
Every Kids Fix includes 8–12 items, making it easy for parents to stock up on head to-toe looks and shop less often. Offerings include playwear, activewear, outerwear, occasionwear, swimwear, footwear and more across a range of price points.
To shop the new RUNWAY collection and more kids styles, head to Stitch Fix Kids to schedule a Fix.
—Jennifer Swartvagher
All photos courtesy of Stitch Fix
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