Stitch Fix Kids Is Expanding Its Selection & Shopping Just Got Even Easier

An Expanding Selection

Stitch Fix Kids is expanding its exclusive Rumi + Ryder collection to include their first ever sleepwear collection. The new collection was designed based on direct customer feedback to select prints and fabrics, among other features. The company is also adding new styles of kids activewear. To celebrate the launch of the newest additions, Stitch Fix has pledged $1 million in kids product to support Baby2Baby, which provides basic necessities for kids living in poverty.

It's Convenient for Parents & Kids

This one is pretty obvious, but there’s no overstating how challenging it can be to shop with kids in tow, even when you’re buying things for them. Add more than one kid to the shopping mix and it can be downright miserable.

Just like the adult version, the new Stitch Fix Kids allows you to shop without ever leaving your house. Both parents and kids can agree that when they have free time together, they’d rather be doing something fun and exciting instead of combing through racks of clothes at the mall.

With Stitch Fix all you have to do is complete the style profile and you’ll receive a box of 8-12 handpicked items. You're under no obligation to buy and there is no subscription needed. You can either order a single delivery at a time or sign up for automatic deliveries at a set interval.

It's Different than What All the Other Kids Are Wearing

Carla Feely, Vice President of Kids at Stitch Fix told Red Tricycle in a previous interview that the company found parents were frustrated by investing time in shopping for their kids only to find that their selections were limited. After hours of shopping, it’s no fun to show up on the first day of school wearing the exact same outfit as someone else.

Stitch Fix solves this problem by offering a unique selection of products in sizes 2T through 14 from over 50 brands (with more added regularly), including Kate Spade, Under Armour, Nike, TOMS, Hanna Andersson, as well as their own private brand Rumi + Ryder.

Stitch Fix Kids will also partner up with brands to feature exclusives that only they will offer. Shoppers can also add sleep and swim items as additional selections. The company will eventually add backpacks and bags to its accessory lines as well.

It's a Great Price for What You Get

You don’t have to sacrifice bargains and sales for convenience. Stitch Fix recognizes that kids clothing can have a much shorter shelf life with all of that constant growth and wear and that prices need to reflect the constant need to restock. They are offering clear and fair pricing to ensure that they remain competitive with popular retailers. The company promises that the prices you pay reflect what you would have paid after competitor's discounts, without any need for coupons or long doorbuster day lines.

Items will range in price from $10 to $35. Just like the adult version, there is a $20 styling fee, which is applied towards anything purchased and you’ll receive a 25 percent discount if you keep all the items. Shipping and returns are free.

It’s Fun!

With the unique shopping experience Stitch Fix Kids offers, you and your kids might actually enjoy (gasp!) choosing those new school outfits. As Feely explained, after a soft launch with existing customers, parents found that the experience of sitting down with their kids and filling out the style profile together was fun and many learned a lot about their kid’s personal taste that they never knew before.