10 Places to Find Gender-Stereotype Defying Clothes for Kids

photo: girlswillbe via Instagram

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Tired of only finding pink and blue at the big-box stores? These 10 clothing lines have options for boundary-bursting kids.

Girls Will Be Girls
“Because girls are more than pretty and sweet—like strong and smart and fierce. And they need clothes designed for active play and going on adventures.” The company designs clothes with a unique “in the middle” fit (not too fitted, not too boxy) and graphics that come in bold colors without frills.

photo: freetobe via Instagram

Free To Be Kids
Hitting back at stereotypes, this company makes “Smart Girls Club” and “Mr. Nice Guy” t-shirts, along with gender-neutral designs focusing on love and being yourself.

photo: jillandjackkids via Instagram

Jill and Jack Kids
This company aspires to inspire kids and adults to “think beyond pink and blue.” It offers eco-friendly clothes in bright colors for kids, teens and adults, too.

photo: buddingstem via Instagram

Countering messages that things like science, space and trains are “for boys,” buddingSTEM offers a line of clothes celebrating girls’ interest in science, technology, engineering and math.

photo: Handsome in Pink

Handsome in Pink
Turning gender stereotypes upside down since 2007, this line of empowering clothes for children comes with colors and words that bust through stereotypes.

photo: princess_free_zone via Instagram

Princess Free Zone
Offering “Gender Cool Apparel,” founder Michele Yulo says, “Kids should not have to be brave to wear the things they like.”


photo: Free To Be Kids

Jessy and Jack
This brand (sold by Free To Be Kids) foregoes “girl stuff” and “boy stuff” for super cute gender-neutral baby and children’s clothing and accessories.

photo: princessawesomegirls via Instagram

Princess Awesome
With the motto “Clothes that rule. Like she does,” this company dresses with motifs traditionally found on boys’ clothes, like rockets, trains and sharks.

photo: sunrisegirlshop via Instagram

Sunrise Girl
Each design in their first line of shirts is inspired by a real and passionate girl. The short and long sleeve tees celebrate girls’ different interests from soccer to gymnastics to the great outdoors.

photo: quirkiekids via Instagram

Quirkie Kids
This company offers blue, pink, and everything in between, stating their clothes are “all about celebrating childhood and letting kids be kids.”

What designs do you love for kids? Tell us in the comments below. 


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