Nothing compares to a child’s excitement and joy during the holiday season as they tear through the wrapping paper of their mystery present. For gift givers, it’s this special moment that makes all the time that was spent searching for the perfect toy worth it.

Before you can savor this adorable experience, though, you first need to select a toy that is right for your kiddo. Whether they adore cuddly stuffed animals, cool figurines or educational options that keep them learning, we’ve rounded up The Toy Insider’s hottest picks of the year.

You can also check out our gift generator to find toys based on your child’s personality and interests!

Care Bears 40th Anniversary Care-A-Lot Bear

$19.99 BUY NOW

In celebration of 40 years of “sharing and caring,” the Care-a-Lot Bear is an adorable plush toy great for nighttime snuggles, or simply collecting.

16-inch Squishmallows

$34.99 BUY NOW

These colorful, 16-inch Squishmallows come in a multitude of characters such as a panda, a unicorn, a duck and more. Plus, each adorable plush features its own unique story and whimsical aesthetic that your kiddo will love to squish and hug.

CoComelon Ultimate Adventure Learning Bus

$61.99 BUY NOW

Inspired by the CoComelon animated series, this interactive toy lets tots engage in their own learning adventure with JJ. With two modes of play, your little one can listen to nursery rhymes or discover colors, letters and more.

Mini L.O.L. Surprise Winter Family

$11.99 BUY NOW

With this blind-box toy, each ball opens into a unique playset that reflects the style of the family or bestie pair inside. Featuring O.M.G. Characters in mini size with stands and accessories, these 12 mini families and BFFs are a great option for your tiny collector.

Magic Mixies Magical Crystal Ball

$84.99 BUY NOW

With a flick of the wrist, a wave of the interactive spellcasting wand and some very magical words, your child can cast a spell and watch the crystal ball fill with mist. It clears to reveal an interactive, fortune-telling Magic Mixie.

Osmo Reading Adventure


This personalized, interactive reading program helps to build reading proficiency and confidence through fun skill-building games, stories and a crystal wand. Your little bookworm will be joined by main characters, Oliver and Nebula, as they go on a magical reading journey.

Pixobitz Studio

$29.99 BUY NOW

Inspired by the retro 8-bit images popular in gaming, this activity lets kiddos create their own 3D characters with faces and accessories on PVA beads. The cube design and special mist makes the blitz beads easy to stack, so children can style their creations by choosing from different water deco eyes, facial expressions, outfits, letters, icons and more.

Lumitek R/C Neon Giant Monster Truck

$59.99 BUY NOW

Conquer every terrain with this neon-lit, four-wheel-drive R/C vehicle. It has cool customizable lights and an awesome stunt wheelie bar for epic jumps, tricks and action.

Cats Vs Pickles Gold Wave

$6.99 BUY NOW

Your preschooler can take these purr-fect comfort pets and study buddies on the go, no matter if you’re traveling or just heading to school. Each Cats Vs Pickles surprise bag is filled with beans and has a super-soft fabric so kids can squeeze stress away. Plus: it includes 136 new bean characters, 96 new Chonk characters and 24 new Jumbo characters.

Beyblade Burst QuadDrive Interstellar Drop Battle Set

$66.99 BUY NOW

This Beyblade set features the first ever 4-in-1 top. The dual-layered Beystadium lets players battle on top, then drop and battle below.

For Keeps Universe - The Loyal Subjects

$12.99 BUY NOW

Give the gift of self-empowerment with these motivational fashion dolls. All dolls and accessories are crafted to promote inclusivity, diversity and positive thinking, featuring seven characters and multiple outfit changes, great hair play, tons of accessories and a batch of sticker affirmations.

Brawl Stars 4.5-inch Action Figure 1 Pack Window Box

$12.99 BUY NOW

Brawl Stars 4.5-inch Action Figures collection features four of the most popular brawlers to collect as well as true-to-game characters’ likeness with accessories from the game.

To discover even more toys that your toddler will adore, check out The Toy Insider’s expansive holiday guide.

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