The fans asked, and they shall receive. The Popsicle Double Pop is officially back and available nationwide thanks to a viral tweet and massive movement from Popsicle fans to #BringBacktheDouble. The brand even asked fans to decide what flavors should be brought back and what packaging should look like.
After seeing fans’ excitement last year, Popsicle cast a social media challenge. If the brand could get 100K retweets on Popsicle’s Double Pop tweet, they would bring the fan-favorite nostalgic product back. Not only did the brand hit 100K Retweets, but they did it in under a week.
After a fan-driven flavor Twitter poll, Popsicle Double Pops are back in Cherry, Orange, and Banana.
The Double Pop packs feature Popsicle’s signature popcrafts and a vintage logo inspired by the brand’s previous designs.
The original Popsicle brand, Twin Pop, which launched during The Great Depression, was the first double stick ice pop on the market – freezing two pops together for the price of one.
Popsicle Double Pop is now available in major retailers nationwide for a suggested retail price of $4.29 for a box of 9.
—Jennifer Swartvagher
Featured photo: Popsicle
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