Our Values
Every day we feel humbled that so many parents trust us with their
precious memories and milestones. We work hard to be a company that
families can rely on and love.
We're a safe zone
We take your families’ privacy seriously. We’re always in your corner; you can tell us anything and feel secure, seen and supported.
Play all day
We’re energetic, inclusive and always find something to celebrate. We know how to make things special and find meaning in everyday moments.
No filters
Just like kids, we’re refreshingly honest. We’re real, raw and put people at ease by telling it like it is and steering clear of ‘perfect parenting’ ideals.
Color inside the lines
We are obsessively organised and proud of it! We do our homework, take notes and love sharing our discoveries.
