We’ll be supporting these AAPI & Asian-Owned brands all year!
May is AAPI Heritage Month! It’s a time when, according to asianpacificheritage.gov, “The Library of Congress, National Archives and Records Administration, National Endowment for the Humanities, National Gallery of Art, National Park Service, Smithsonian Institution and United States Holocaust Memorial Museum join in paying tribute to the generations of Asian and Pacific Islanders who have enriched America’s history and are instrumental in its future success.”
We’re celebrating by showcasing some of the best brands in the world that are owned and run by Asian American and Pacific Islander entrepreneurs. These brand represent the creativity and innovation of the community, and supporting them is a great way to honor this month of learning. Afterall, it means putting money directly into the hands of business owners. While we believe it’s extremely important to learn and educate ourselves this month (and throughout the year), supporting AAPI and Asian-owned brands is a tangible way to make a difference. From fashion to food, beauty to tech, we’ve got a little something for everyone on this list. Get ready to discover some amazing AAPI and Asian-owned brands that you’ll love just as much as we do!
Fly By Jing
Fly By Jing was founded in 2018 by Jing Gao, who creates products honoring the flavors of her hometown of Chengdu, China. She's drawn fans like Cate Blanchett and Emma Chamberlain with a range of tingly, spicy, and savory goodies! Fly By Jing—Shop Here!
Creator of the viral Nap Earrings (flat-back earrings you can wear all the time!), Maison Miru creates size-inclusive jewelry is waterproof, sweatproof, and life-proof so you can wear it 24/7, transforming your look for whatever you’re doing. Also, for the month of May, Maison Miru has launched two limited-edition items (Heart of Dinner System Kit and Heart of Dinner Memory Palace Bracelet) in collaboration with and in support of Heart of Dinner, a nonprofit organization providing hot meals for the most vulnerable Asian elderly community around Manhattan's Chinatown area. Maison Miru—Shop Here!
Material Kitchen's co-founder and CEO Eunice Byun has created a line of kitchenware that blends sustainable sources with gorgeous design that's meant for everyday use. Material Kitchen—Shop Here!
Kevin Chan and Kevin Lee (known as KChan and KLee, or "The Kevins") grew up first-generation immigrants working alongside their families in the farms and markets of Thailand and Taiwan. Having similar childhood experiences, The Kevins came together to create the first low-carb, high-protein, plant-based instant ramen made with good-for-you ingredients without sacrificing flavor! IMMI—Shop Here!
Embracing sustainability and traceability, Brightland founder and CEO Aishwarya Iyer had a vision of creating fresh and pure pantry essentials. Brightland's olive oils, vinegars, and raw honey are produced on small family farms in the U.S! (As featured in Oprah's Favorite Things!) Brightland—Shop Here!
Jason Wu Beauty
"I think Jason Wu Beauty is about revealing your inner icon—your inner beauty. I think there is a lot of heavy makeup on the marketplace right now, and our approach is kind of the opposite of that. It’s about a light hand. It’s about really showing yourself through the beauty products, not being covered up by them.”—Jason Wu for Harper's Bazaar Jason Wu Beauty—Shop Here!
Another fabulous brand straight from Hawaii, Honua Skincare was created by O'ahu native Kapua Browning, who uses the line to share her passion for Hawaiian culture, botanicals, and aesthetics. Honua Skincare—Shop Here!
Stephanie Lee set out to create a collection that focuses on "scientifically proven, therapeutic ingredients and allows our community to create transformational habits that support both their physical and emotional well-being." Selfmade—Shop Now!
Founder Sandro Roco was inspired by the recent rise of amazing blockbuster films directed by or starring AAPI and/or Asian people, the popularity of Korean pop music, and the influence of Asian pop culture around the globe. Sandro combines classic Asian flavors and a modern label to bring you Sanzo Sparkling Water! Sanzo—Shop Here!
Discover how great your skin can look with AAPI and women-owned skincare brand Avya! Formulated without yucky stuff and made to nourish and plump your skin. Avya—Shop Here!
Gunas New York
Animal lover Sugandh G. Agrawal started Gunas New York in 2009 with the ultimate goal of creating amazing pieces that are vegan and cruelty-free! Gunas New York—Shop Here!
Letterpress-printed greeting cards and stationery designed by Janine Kwoh from Brooklyn, NY, Kwohtations is designed with diversity and inclusion in mind. Plus all the designs are adorable! Kwohtations—Shop Here!
My goal is to create products that encourage us to embrace the diversity, complexity, and kinship in our lived experiences. My hope is always that others will recognize some of themselves in what I create and feel a bit more seen, more connected, and less alone. —Janie Kwoh
The Mella Sleep Trainer, Alarm Clock, and Nightlight uses expressions and colors to teach toddlers when it's time to stay in bed! AAPI and women-owned brand "on a mission to create beautiful, modern children's products, minus the sky-high prices". LittleHippo—Shop Here!
You've probably seen Musely treatments on your social media, and there's a great reason why. Musely's board of a dozen top dermatologists have designed prescription skincare, haircare, and other treatments that are so effective, you have to check out all the before and after pictures from real patients. By delivering freshly compounded formulas that are uniquely catered to you and your concerns that’s delivered straight to your door in 2-4 business days, eliminating doctor visits, expensive prescription costs, expired prescriptions, & more, Musely is truly customized treatment. Musely—Get Started Here!
Country Archer Provisions
From meat sticks in mouthwatering flavors including Jalapeno Beef, or turkey and grass-fed beef jerky such as Sweet Chipotle Turkey or the new Zero Sugar Beef Jerky line in three delicious flavors—Classic, Spicy Sesame Garlic and Mustard BBQ—you’re sure to find a flavor from Country Archer Provisions that your taste buds will love. Country Archer Provisions—Shop Here!
Sundāri is a skincare brand based on yoga and wellness principles for a whole body experience. They're also a favorite of day spa pros! Sundāri—Shop Here!
Julia Xu started Multitasky with the idea that office supplies and gadgets should be functional and fun. From desk goodies to tech and travel supplies, Multitasky has such cute offerings! Multitasky—Shop Here!
Kreya is a South Asian, Woman, and Sikh owned business creating solutions to bulky totes and bags. Each of their bags functions as two—a tote/backpack and a crossbody/shoulder bag! Kreya—Shop Here!
Arrae creates 100% natural supplements with real results and zero "woo". With accurate dosing, Arrae’s alchemy capsules solve everyday problems that women constantly deal with. You know what we mean - bloat, anxiety, etc. This is the wellness product for the millennial woman, who has a lot on her plate but doesn’t want to compromise on how she feels. Arrae—Shop Here!
Kite offers on-the-go glowy concealer in a convenient business card-like package! That way, you can touch up anywhere and everywhere. Kite Beauty—Shop Here!
Co-founded by Chinese-American Russell Gong and Indian-American Achal Patel, Cabinet Health is a sustainable healthcare company that invented the world’s first refillable and compostable medicine system to offer an impactful solution to the 190B single-use plastic medicine bottles produced in the medicine industry every year! Plus they're oh-so-cute. Cabinet Health—Shop Here!
While Cardon's products aren't only for men, they're designed with men in mind! They feature multitasking power products that make it fast and easy for him to take care of his skin. Plus, their sleek packaging looks great on the vanity. Cardon Skincare—Shop Here!
Common Heir is plastic-free skincare that'll transform your skin with sustainable packaging and ingredients! Common Heir—Shop Here!
Le Mini Macaron
Salon manis at home? Our dreams have come true! Le Mini Macaron is affordable and comes with a ton of color options. Le Mini Macaron—Shop Here!
MiLa brings restaurant-quality Chinese food (think dumplings, noodles, sauces, and even ice cream) right to your house (no greasy takeout containers included!). MiLa—Shop Here!
New York based, female founded and operated jewelry line that aims to be evergreen and affordable. Their rings, earrings, necklaces, bracelets, and anklets are all under $300 and made from Vermeil, 14K Gold and Sterling Silver! AMYO—Shop Here!
Gimme Seaweed organic, non-GMO snacks are light, crunchy, and easy to add to any of your favorite recipes or just eat on their own! Plus, kiddos love them. Gimme Seaweed—Shop Here!
Redmint is focused on building the connection between skin and internal health to build the ultimate self-care rituals. The whole collection is grounded in three core TCM modalities: Yin for nourishing, Qi for uplifting and Yang for regenerating. All products are clean and made in California, filled with antioxidants, vitamins, and fatty acids to produce lasting results that improve over time. Redmint—Shop Here!
Laoban Dumplings are flavor-forward, chef-driven dumplings made from scratch using all-natural, premium ingredients! Laoban Dumplings—Shop Here!
Fotile Kitchen Appliances
Ranked among Top 500 Asian brands for five consecutive years, Fotile offers a selection of range hoods, in-sink dishwashers, air-fryers/steam ovens, cooktops and more! Fotile Kitchen Appliances—Shop Here!
All Partake products are certified gluten-free, non-GMO, vegan, and are free of the top 9 allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish, sesame, and shellfish). And they're so, so good, too! Parake Foods—Shop Here!
Free AF Mocktails
Each Free AF drink is powered by Afterglow, a 100% natural botanical extract that mimics the pleasant warmth of drinking alcohol—without the alcohol. It’s what helps their non-alcoholic cocktails taste as good as their alcoholic equivalent. These all-natural alcohol-free cocktails are low calorie, low sugar, gluten free and vegan. Free AF Mocktails—Shop Here!
Oh Beauty offers a curated selection of skincare, makeup, haircare, body care, fragrances, devices, and more from brands you know and love including Alastin, Elta MD, Phyto-C, Purelift, Paul & Joe, Living Proof, Olaplex, Philosophy, This Works, Elemis, Purelift, Tom Ford, and more. Oh Beauty—Shop Here!
Aviron incorporates gaming psychology to engage users mentally with games, competitions, guided programs, and scenic rows. Or if you prefer catching up on your favorite shows or sports games, Aviron provides streaming platforms including Netflix, Hulu, Disney+, Prime Video, Spotify and YouTube! Aviron—Shop Here!
Retold’s concept is to fill each Retold bag with your unwanted textile goods, drop it off with the prepaid label, and you're done! Together with Retold’s partners, all items sent are thoroughly sorted before going to charities, thrift stores, reuse partners, up-cyclers, and soon, next generation fabric houses. All Retold bags come pre-labeled with postage prepaid and are made plastic-free from biodegradable and compostable cornstarch! Retold—Join Here!
An authentic kimchi paste that ferments beautifully and can be used with all types of produce, from bok choy and napa cabbage to perilla leaves and radish! Komo's Kimchi—Shop Here!
Stylish and functional workwear pieces that are easy to mix and match and are sure to be worn for years! M.M. LaFleur—Shop Here!
Albion is a Japanese beauty brand that is fiercely devoted to providing consumers with luxury skincare infused with powerful botanical extracts grown on their own farm in Japan (without the use of pesticides). Albion—Shop Here!
Invity is based in Singapore and focuses on NAD, AMPK and Sirtuin pathway research to develop novel ingredients and proprietary formulations proven to support and protect your skin from the inside-out. Invity—Shop Here!
The first-ever brand bringing Kanna (a small succulent plant native to South Africa that’s clinically proven to lift mood and sharpen cognitive function) to the masses in chew form with Kanna Chews. KA! Empathogenics—Shop Here!
Mooncat is a line of 100% vegan, cruelty-free, and handcrafted nail polishes that serve as wearable art. Mooncat—Shop Here!
Unicorn Glow is a line of affordable makeup products that meet the needs of various make-up moods of expression so you can discover your best looks and bring out your signature individuality. Unicorn Glow—Shop Here!
BobaBam is the at-home kit that lets boba lovers make authentic Taiwanese boba drinks, with all the taste and texture of conventional boba shops, in the comfort of their own kitchens. Available in brown sugar, coffee, mango, strawberry, and milk tea. BobaBam—Shop Here!
Just Date offers organic sugars and syrups made from real fruit so you can feel better about your sweeteners without leaning on chemical sugar substitutes. Just Date—Shop Here!
All the products listed are independently & personally selected by our shopping editors.
If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.
All images courtesy of retailers.