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Airbnb Hosts Enrolled More Than 1 Million Listings in Cleaning Protocol

Bookings for listings opted into the Enhanced Cleaning Protocol are more likely to be for family stays.

By Jennifer Swartvagher August 27, 2020

Travel in 2020 looks different than in years past. There is a greater need for disinfection and cleanliness. Airbnb just announced that 1.2 million listings globally have been granted the Enhanced Cleaning Protocol (ECP) highlight since it launched in June.

Hosts on Airbnb continue to prioritize health and safety as guests look for healthy and responsible getaways. Listings receive The Enhanced Clean highlight after hosts attest to following sanitization guidelines to support safer travel. The program, which is available to hosts in 220+ countries and regions, is informed by guidance issued by the Centers for Disease Control and Prevention (CDC) in the United States and Europe and advice from former Surgeon General of the United States, Vivek Murthy.

Airbnb offers unique homes with more space for their money and more control over their environment, such as entire-home listings with private amenities like kitchens and swimming pools. Bookings for listings opted into the Enhanced Cleaning Protocol are more likely to be for family stays.

Airbnb’s Enhanced Cleaning Initiative continues to evolve and expand as our community adapts to a new world of travel and health precautions. As of this month, hosts in more than 220 countries and regions have access to Airbnb’s expert-backed Enhanced Cleaning Protocol in 61 languages, including a detailed handbook and other resources. Additionally, Airbnb has issued Health and Safety Guidelines for its entire community.

The top ten countries with the highest number of Enhanced Clean listings on Airbnb are:

United States
France
United Kingdom
Spain
Italy
Mexico
Brazil
Australia
Canada
Greece

Airbnb hosts in other places have also started following the new cleaning standards. Barbados, Korea, Japan and Portugal are also top ranking locations for Enhanced Clean listings, compared to total listings available.

“Cleanliness and safety are top of mind for our hosts and guests. In the last weeks, hosts have embraced and adopted our new rigorous guidelines, with thousands more attesting to the Enhanced Cleaning protocol everyday. This effort shows how our hosts are dedicated to the highest standards and committed to keeping their guests and communities safe,” said Catherine Powell, Head of Hosting at Airbnb.

According to internal Airbnb guest review data, 95 percent of all Airbnb reviews show that guests are satisfied with cleaning, scoring it at 4 or 5 stars (out of five stars) after their stays. Since the program launched, Enhanced Clean listings have had an average cleanliness rating of 4.8 stars, according to guest reviews.

In addition, as more guests opt to travel by car instead of plane, the percentage of bookings made on Airbnb within 200 miles has grown in the last months. Below are the top ten destinations with the highest concentration of Airbnb Enhanced Clean listings:

Telluride, Colorado, US
Destin, Florida, US
Walla Walla, Washington, US
Panama City Beach, Florida, US
Oregon Coast, US
Peak District, Hope Valley, UK
Grant County, Washington, US
Big Sky, Montana, US
Mammoth Lakes, California, US
Winter Park, Colorado, US

Airbnb hosts need to comply with guidance from governments or health authorities in their local jurisdictions. They remain committed to working with local governments, medical experts and other authorities to help ensure appropriate precautions are taken and inform the reopening of communities and their tourism economies.

—Jennifer Swartvagher

All photos courtesy of Airbnb

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