It’s officially that time of year when our moisturizers get thicker, our patience gets thinner, and Amazon decides to test our willpower with a beauty sale that basically is self-care. The Amazon Holiday Beauty Event 2025 is live *now* and runs through November 2, featuring markdowns on skincare, makeup, hair tools, and fragrance from the brands you’d text your group chat about: Dyson, Eight Saints, Rio de Janeiro, Kate Somerville, and more.
Whether you’re pretending your “add to cart” moment counts as seasonal wellness or stocking up on gifts “for others” (wink), here’s what to know. And, of course, what to shop now.
Where do you want to glow first?
Skincare
Haircare
Makeup & Fragrance
Beauty Tools & Extras
We only recommend what we’ve independently researched, selected, and genuinely love. If you make a purchase through our links, we may earn a commission (at no extra cost to you).
When does the Amazon Holiday Beauty Event 2025 start? (Asking for our wallets.)
The Amazon Holiday Beauty Event officially starts Monday, October 20 and runs through Sunday, November 2. That gives you nearly two full weeks to shop without the Black Friday chaos—but fair warning, deals can change in the blink of an eye (and sell out fast). Keep this article bookmarked; we’ll be updating it with fresh steals as they pop.
Deals you can expect (a.k.a. the beauty haul of your dreams)
If Prime Day was the pragmatic cousin who bought AirPods, this event is the glam-squad version showing up with a glittery clutch. Expect up to 50% off on premium and clean beauty across:
- Skincare steals from Tatcha, Elemis, Laneige, and OSEA (hydrate, glow, repeat)
- Hair heroes like Dyson, Revlon, and ghd (for when your hair deserves main-character energy)
- Makeup + fragrance finds from Urban Decay, Milk Makeup, and Sol de Janerio (stocking stuffers, anyone?)
It’s the moment to refresh your vanity, stock up on your holy-grail serums, or “accidentally” gift yourself something you were going to buy anyway.
RELATED: Bougie Beauty Finds Hiding On Amazon
The best Amazon Holiday Beauty Event 2025 deals are live (and so worth it)
We do our best to keep deals and prices up to date, but Amazon loves chaos, and we haven’t figured out how to clone ourselves (yet). If something’s sold out or the price has shifted, check back soon—there’s always another glow-up waiting.
Skincare Deals
Because your face deserves better than “good enough.”
COSRX Snail Mucin Repairing Serum - 23% off
Don’t question it; just trust the snail. This cult-favorite Korean serum is packed with snail mucin to repair, hydrate, and smooth skin so well that it almost feels unfair. The result: plump, glassy skin that makes you wonder if you’ve accidentally joined a K-drama cast.
COSRX Snail Mucin Repairing Serum ($19.18, originally $25)—Buy here!
d'alba White Truffle First Spray Serum - Up to 25% off
Basically, a luxury facial in a mist. This viral Korean spray serum is infused with Italian white truffle to hydrate, brighten, and make you feel like you own matching silk pajamas. Spritz it before makeup, after skincare, or whenever your skin’s acting dramatic.
d'alba White Truffle First Spray Serum ($15.99, originally $20)—Buy here!
Eight Saints Smooth Sailing Retinol Moisturizer - 14% off
Your skin’s about to clock out of the fine-line shift. This Eight Saints retinol cream works the night away, smoothing, firming, and hydrating while you scroll yourself to sleep. Expect the glow of someone who’s finally using their 401(k) and retinol correctly. There's a reason our shopping editor swears by it.
Eight Saints Smooth Sailing Retinol Moisturizer ($38, originally $44)—Buy here!
Dr.Jart+ Cryo Rubber Cooling Mask - 15% off
Face feeling like you’ve been on a Zoom call for 8 hours straight? Throw on this two-step Korean mask magic: ampoule + cooling mask. The rubber layer locks it in, the hyaluronic acid floods your face with hydration, and you walk away looking like actual glass skin.
Dr.Jart+ Cryo Rubber Cooling Mask ($13.60, originally $16)—Buy here!
LANEIGE Dreamy Lip Kit - 20% off
This lip mask kit could fix your dry lips and your bad decisions. Packed with murumuru butter, shea butter, and vitamin C, it turns your chapped situation into a glossy, soft-lip fantasy overnight.
LANEIGE Dreamy Lip Kit ($17.60, originally $22)—Buy here!
Kate Somerville ExfoliKate Glow Moisturizer - 30% off
This rich-yet-lightweight moisturizer smooths, brightens, and leaves your skin looking like you sleep eight hours and drink water on purpose. Glow? Immediate.
Kate Somerville ExfoliKate Glow Moisturizer ($38.50, originally $55)—Buy here!
Avène Moisturizing Melt-in Body Balm - 20% off
This award-winning body balm melts in like whipped cloud butter, thanks to shea oil and Avène’s famous thermal spring water. The result? 24-hour hydration that doesn’t leave you looking like you just rolled in Crisco.
Avène Moisturizing Melt-in Body Balm ($32, originally $40)—Buy here!
Institut Esthederm Intensive Hyaluronic Eye Contour Serum - 30% off
Under-eyes that tell the world you stayed up watching The Office reruns again? This triple-acting eye serum hydrates, plumps, and smooths those fine lines with three types of hyaluronic acid and a patented “cellular water” tech. Result: eyes looking less “I just stayed up till dawn” and more “I woke up in a spa.”
Institut Esthederm Intensive Hyaluronic Eye Contour Serum ($46.20, originally $66)—Buy here!
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover - 20% off
This cleansing balm is so good it might make you forgive your makeup wipes. It melts away mascara, stress, and the will to ever double-cleanse again. The texture? Buttery heaven. The scent? Spa in a jar. The result? “Oh wow, your skin looks expensive.”
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover ($57.60, originally $72)—Buy here!
Bioderma Sensibio Micellar Cleansing Oil - 30% off
Makeup meltdown? Not today. This oil-to-milk wonder dissolves stubborn waterproof everything (even the mascara you forgot you had on) while quietly nourishing your skin. No greasy film, no tugging, just a “wow, my face feels clean and calm” vibe.
Bioderma Sensibio Micellar Cleansing Oil ($16.09, originally $22.99)—Buy here!
Haircare Deals
Frizz doesn’t stand a chance.
Sol de Janeiro Strengthening & Smoothing Shampoo + Conditioner Set - 20% off
A tropical vacation for your hair (minus the humidity and questionable airport snacks). This iconic shampoo-and-conditioner set smells like summer and leaves your strands ridiculously smooth thanks to a blend of repairing plant keratin and Brazilian nut oils. Prepare for strangers asking what perfume you’re wearing (spoiler: it’s your shampoo).
Sol de Janeiro Strengthening & Smoothing Shampoo + Conditioner Set ($41.60, originally $52)—Buy here!
Dyson Airstrait Straightener - $50 off
This is what happens when Dyson looks at a flat iron and says, “What if we just…made it smarter?” The Airstrait uses high-pressure airflow to straighten and dry *at the same time*, without sizzling or smoke. Think sleek, shiny hair and 80% less (emotional) damage than your old flat iron. Plus, this Amber Silk colorway is so vanity-worthy.
Dyson Airstrait Straightener ($499, originally $549)—Buy here!
IGK Antisocial Overnight Bond-Building Dry Hair Mask - 20% off
A hair mask for people who’d rather be left alone. Spray this dry mask on before bed and wake up with shiny, strong, smooth, “I totally did something productive” hair. No rinsing, no heat, just a full repair moment while you’re horizontal. Our shopping editor sprays it on after dry shampoo on no-wash days (and, let's be honest, there are a lot of those).
IGK Antisocial Overnight Bond-Building Dry Hair Mask ($30.40, originally $38)—Buy here!
Kiehl's Magic Elixir - 25% off
Dry scalp drama? Not invited. This pre-shampoo oil is a refresh in a bottle for your roots: avocado + rosemary oils soak in, give shine, soothe the scalp, and leave your hair looking polished, not greasy. The magic is real.
Kiehl's Magic Elixir ($20.25, originally $27)—Buy here!
CHI 44 Iron Guard Thermal Protection Spray - 61% off
Hot tools trampling your hair’s dignity? This spray throws up a velvet rope: a thermal protection guard that says “Not today, split ends.” The ceramic-protein combo helps shield hair from styling trauma, tame frizz, and prevent future damage.
CHI 44 Iron Guard Thermal Protection Spray ($7.48, originally $19.22)—Buy here!
l'ange Le Volume 2-in-1 Blowout Brush - 30% off
Wave goodbye to “Monday morning pancake-flat hair", thanks to your new personal blow-out assistant: a round titanium barrel + hot air = effortless volume and shine that lasts past your commute. Frizz? We don’t know her.
l'ange Le Volume 2-in-1 Blowout Brush ($47.98, originally $69)—Buy here!
R+Co Dallas Hair Thickening Spray - 20% off
Want hair that’s actually got volume (and not just “I’m pretending my flat hair counts as styled”)? Spray this bad boy on towel-damp locks, blow-dry it, and go. Root lift and smooth-at-the-ends in one bottle: yes please.
R+Co Dallas Hair Thickening Spray ($27.20, originally $34)—Buy here!
HITTIONA Infrared Ionic Hair Dryer - 21% off
Say “see ya” to the hotel-dryer sad-hair games. This dual-voltage hair dryer packs infrared heat + 200 million negative ions and comes with a diffuser to handle curls, coils, or straight looks. Perfect for all hair types (and anyone who appreciates seriously fast blowouts).
HITTIONA Infrared Ionic Hair Dryer ($118.98, originally $149.99)—Buy here!
Makeup & Fragrance Finds
Like adding main character energy to your cart.
Charlotte Tilbury Beauty Light Wand - 30% off
Ever wished you walked around with a built-in filter? This wand basically is that. With “Glow Gel Technology” and a cushion applicator spitting out perfect liquid highlight, it delivers that “just left a red carpet” glow.
Charlotte Tilbury Beauty Light Wand ($29.40, originally $42)—Buy here!
Sol de Janeiro Perfume Mist Travel Set - 30% off
Want to smell like you went on a Brazilian vacay (without having to pack swimsuits)? This trio gives you sunrise citrus, beachy florals, and “dancing-under-the-stars” fig-vanilla vibes.
Sol de Janeiro Perfume Mist Travel Set ($54.60, originally $78)—Buy here!
LAURA GELLER Best of the Best Baked Palette - 25% off
This palette packs Geller’s cult-favorite bronzer, blush, and highlighter formulas so you can fake eight hours of sleep and a vacation tan in about 30 seconds.
LAURA GELLER Best of the Best Baked Palette ($51.75, originally $69)—Buy here!
Lancôme Lash Idôle Mascara - 30% off
The mascara that said “clump who?” and meant it. This lash-lifting icon gives you instant length, curl, and volume. No spider legs, no flaky drama, just big lash energy.
Lancôme Lash Idôle Mascara ($21, originally $30)—Buy here!
Julep Eyeshadow 101 Stick - 47% off
Eyeshadow for people who don’t do eyeshadow. This creamy stick glides on like butter, blends with a finger, and somehow looks like you knew what you were doing. Bonus: it doesn’t budge, even when life gets sweaty or emotional (or both).
Julep Eyeshadow 101 Stick ($9.50, originally $18)—Buy here!
iT Cosmetics CC+ Cream - 20% off
If skincare and foundation had a baby, this would be it. iT Cosmetics CC+ Cream gives full coverage without that “painted-on” feel, plus SPF 50, hydration, and enough glow to make your highlighter jealous.
iT Cosmetics CC+ Cream ($37.60, originally $47)—Buy here!
L'Oreal Lumi Glotion
If you’ve ever wanted to look like you drink warm lemon water and own silk pajamas, this is your multitasking glow in a tube. This hydrating illuminator gives skin that lit-from-within radiance—no filter, no ring light, no problem.
L'Oreal Lumi Glotion ($14.39, originally $17.99)—Buy here!
Beauty Tools & Extras
Gadgets that actually deserve your bathroom counter space.
LAURA GELLER Retractable Airbrush Kabuki Brush - 44% off
The brush that makes your foundation look like it went to finishing school. This retractable kabuki buffs out liquid, cream, and powder like a dream. A flawless finish and a little ego boost. (Also, it’s retractable, so it won’t collect purse lint. We love boundaries.)
LAURA GELLER Retractable Airbrush Kabuki Brush ($11.40, originally $20.39)—Buy here!
Nualux Red Light LED Facial Mask - 40% off
This red light therapy mask looks like something out of The Mandalorian, but it’s actually busy boosting collagen, smoothing fine lines, and making your skin glow like you have a personal esthetician. (Just don’t wear it on Zoom unless you’re trying to start rumors.)
Nualux Red Light LED Facial Mask ($299, originally $499)—Buy here!
Light-Up Magnifying Mirror - 27% off
Finally, a mirror that lets you see everything—and we mean everything. This 30X magnifying lighted mirror is not for the faint of heart, but your brows will thank you. Adjustable height, three light settings, and enough brightness to make you feel like a celeb getting ready for her confessional.
Light-Up Magnifying Mirror ($23.38, originally $31.99)—Buy here!
Docolor Makeup Brush 17pc Set
This dreamy set covers every step from “I’m barely trying” concealer to “red carpet in my mind” contour, and it even comes with a matching bag, sponge, and brush protector.
Docolor Makeup Brush 17pc Set ($33.99, originally $49.99)—Buy here!
