If you’ve ever added something to your Amazon cart and thought, “I’ll wait for Prime Day,” this is your moment. Prime Day 2025 is officially here—Amazon’s biggest summer sale (basically Black Friday in flip-flops), with some of the steepest discounts you’ll see all year. We’re talking Lightning Deals, limited-time markdowns, and the annual temptation to buy a bidet.
This year, Prime Day is a four-day marathon—running July 8–11—so you’ve got double the time to score big compared to past years’ two-day sprints. And the deals? They’re rolling in fast. From TVs and Kindles to Ninja gadgets and wishlist gems, there’s something for pretty much everyone (especially you).
Bookmark this guide, grab your Prime login (or start your 30-day free trial), and get ready to click Add to Cart before the good stuff disappears.
Reminder: You’ll need a Prime Membership to unlock these deals. If you’re not already in the club, you can start a free 30-day trial here—it’s $14.99/month after that (cancel anytime).
Jump to the good stuff:
- When Is Amazon Prime Day 2025?
- What Is Amazon Prime Day?
- Why Is Prime Day Four Days This Year?
- What’s on Sale for Amazon Prime Day?
- Best Early Prime Day 2025 Deals You Can Shop Now
- Pro Tips for Shopping Prime Day 2025

When Is Amazon Prime Day 2025?
Prime Day is happening July 8-11 this year, but that’s not even the big news. Instead of the two-day deal-a-thon Prime Day usually entails, 2025’s event spans four days. Get ready for savings we’ve never even seen before—96 hours’ worth of them.
What Is Amazon Prime Day?
It’s basically the Big Game of online sales, except instead of commercials and guacamole, you get flash deals on everything from Kindles to cat fountains. Prime Day is Amazon’s exclusive shopping event for Prime members, featuring two days (sometimes more) of lightning-fast discounts, early-access bundles, and “wait, how is that already sold out?” moments (trust us).
Why Is Prime Day Four Days This Year?
Amazon hasn’t given a reason, but this extended event means more deals—millions of them!—and more time to shop them before they sell out.
What’s On Sale for Prime Day 2025?
Amazon’s full Prime Day 2025 lineup is officially live, and there’s no shortage of epic markdowns. From doorbuster tech deals to deep discounts on toys, home upgrades, and everyday essentials, this year’s four-day event is delivering on the hype.
Pro tip: Some of the biggest price drops are already going fast. So if you see something you love, don’t overthink it.
Tech & Electronics:
- TVs (LG, Samsung, Insignia)
- Laptops, iPads, Kindle devices, and Chromebooks
- Gaming consoles + accessories (hello, Xbox bundles!)
Home & Kitchen
- Ninja and Vitamix (so many options)
- Instant Pot and Keurig machines
- Air purifiers and robot vacuums
Beauty & Wellness
- Laneige, Olaplex, and Sunday Riley deals
- Oral-B and Philips Sonicare electric toothbrushes
- Supplements and wellness gear (we’re crossing our fingers for Oura deals—pardon the pun)
Books & Toys
- Kindle Unlimited subscriptions (a 30-day free trial is already available now!)
- LEGO sets
- Melissa & Doug, VTech, Picasso Tiles, Mattel
- Educational toys and Amazon-exclusive bundles
Fashion & Accessories
- Amazon’s in-house brands for the whole family
- Adidas and Under Armour deals
- Jewelry and accessories with surprise lightning deals
RELATED: 18 Swimsuit Coverups on Amazon Way Cuter than an Old Tee

Best Prime Day 2025 Deals to Shop Right Now
Amazon’s full Prime Day 2025 lineup is already in full swing, but if you’re wondering where to find the biggest savings, these categories almost always deliver the steepest discounts.
Pro tip: Many of these markdowns have already started rolling out, so check our early deals section if you want to get a head start.
Heads up: Prices and availability can change quickly—like, blink and it’s gone quickly. We’re keeping this list updated as best we can, but some deals may sell out or change before we can refresh. If something’s expired, we promise it’s not personal (and no, we don’t live inside Amazon’s servers…yet).
Shop by category:
- What Our Editors Are Shopping
- Tech + Electronics
- Amazon Devices
- Toys + Kids
- Parenting Essentials
- Back-to-School Deals
- Home + Kitchen
- Beauty + Wellness
- Fashion Finds
- Outdoor + Sports Deals
- Best Non-Amazon Deals to Shop Now
What Our Editors Are Shopping
We scroll through a lot of deals, so when something actually makes us pause mid-scroll or Slack it to the group chat, you know it’s worth a look.
Tech + Electronics
Whether you’re upgrading your screen time setup or finally replacing that decade-old tablet, these tech deals are worth clicking on before they disappear.
Amazon Devices
If you’ve been eyeing a Fire TV, a sleek Ring Doorbell, one of those nifty smart plugs that magically turns off your curling iron, this is the moment. Amazon goes big on its own products during Prime Day, and the deals usually don’t last long.
Toys + Kids
From summer boredom-busters to birthday gifts you’ll be glad you grabbed early, these toy and kid-friendly finds are already seeing markdowns.
Parenting Essentials
Baby and toddler gear you’ll thank yourself for buying on sale—these Prime Day picks check the “practical but still exciting” box.
Back-to-School Deals
Whether you’re restocking the basics or getting ahead of the supply list spiral, these back-to-school picks are already on sale (and worth checking off early while your kid still thinks picking a lunchbox is fun).
Home + Kitchen
It’s giving domestic efficiency. Whether you’re meal-prepping, organizing, or finally splurging on that robot vacuum, these home deals are here for it.
Beauty + Wellness
Self-care doesn’t have to be full-price. From toothbrush upgrades to skincare steals, these beauty and wellness deals are total add-to-cart energy.
Fashion Finds
Prime Day is sneaky good for wardrobe refreshes—we mean soft basics, trendy finds, and shoes that won’t leave you with buyer’s remorse.
Outdoor + Sports Deals
Travel Deals
Best Non-Amazon Deals to Shop Now

Amazon isn’t the only one dropping deals this summer—Walmart, Target, and more are running their own major sales during Prime Day. We’ll be updating here as more sales are announced. Here are the top competing events happening now or coming up fast:
Walmart Deals—July 8–13
Walmart’s biggest summer savings event runs the exact same week as Prime Day, with early access starting July 7 for Walmart+ members. Expect deals across tech, home, toys, and back-to-school gear. (Last year’s bestsellers included Shark vacuums, Apple Watches, and LEGO sets.) Shop Walmart Deals Here!
Target Circle Week—July 6–12
Target’s member-only event features deep discounts across home, fashion, baby gear, and school supplies. Circle 360 members get early access on July 5. Think: deals on Stokke high chairs, Pillowfort furniture, and backpack/lunchbox combos. Shop Target Circle Week Here!
Best Buy Black Friday in July—July 7–13
Best Buy kicked off early leading up to their Black Friday in July Sale with markdowns on laptops, TVs, smart home tech, and major appliances during their Member Deals Days. Their summer sale is a good bet for anyone eyeing bigger-ticket upgrades. Shop Best Buy Black Friday in July Here!
Ulta Beauty Summer Sale—June 29–July 19
Ulta is pulling out all the stops with up to 40% off jumbo-sized shampoos & conditioners, BOGO 40% skincare sets, $100 off Shark Beauty stylers, and more. Shop Ulta Beauty Summer Sale Here!
Pro Tips for Shopping Prime Day 2025
- Make a wishlist now. You can track price drops and jump on deals faster.
- Use Alexa for deal alerts (if you don’t mind a little eavesdropping now and then).
- Don’t wait to buy something when the Prime Day price is in effect. Prices can change throughout the day, and sellout risk is especially high.
And, of course, head back here regularly for up-to-date info and more of the best discounts. We’re keeping an eye on it all.
All the products listed are independently & personally selected by our editors.
If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.
All images courtesy of retailers.