If you’ve ever added something to your Amazon cart and thought, “I’ll wait for Prime Day,” this is your moment. Prime Day 2025 is officially here—Amazon’s biggest summer sale (basically Black Friday in flip-flops), with some of the steepest discounts you’ll see all year. We’re talking Lightning Deals, limited-time markdowns, and the annual temptation to buy a bidet.

This year, Prime Day is a four-day marathon—running July 8–11—so you’ve got double the time to score big compared to past years’ two-day sprints. And the deals? They’re rolling in fast. From TVs and Kindles to Ninja gadgets and wishlist gems, there’s something for pretty much everyone (especially you).

Bookmark this guide, grab your Prime login (or start your 30-day free trial), and get ready to click Add to Cart before the good stuff disappears.

Reminder: You’ll need a Prime Membership to unlock these deals. If you’re not already in the club, you can start a free 30-day trial here—it’s $14.99/month after that (cancel anytime).

Jump to the good stuff:

 

Amazon boxes and Amazon brand tech devices
Amazon

When Is Amazon Prime Day 2025?

Prime Day is happening July 8-11 this year, but that’s not even the big news. Instead of the two-day deal-a-thon Prime Day usually entails, 2025’s event spans four days. Get ready for savings we’ve never even seen before—96 hours’ worth of them.

What Is Amazon Prime Day?

It’s basically the Big Game of online sales, except instead of commercials and guacamole, you get flash deals on everything from Kindles to cat fountains. Prime Day is Amazon’s exclusive shopping event for Prime members, featuring two days (sometimes more) of lightning-fast discounts, early-access bundles, and “wait, how is that already sold out?” moments (trust us).

Why Is Prime Day Four Days This Year?

Amazon hasn’t given a reason, but this extended event means more deals—millions of them!—and more time to shop them before they sell out.

What’s On Sale for Prime Day 2025?

Amazon’s full Prime Day 2025 lineup is officially live, and there’s no shortage of epic markdowns. From doorbuster tech deals to deep discounts on toys, home upgrades, and everyday essentials, this year’s four-day event is delivering on the hype.

Pro tip: Some of the biggest price drops are already going fast. So if you see something you love, don’t overthink it. 

Tech & Electronics:

Home & Kitchen

Beauty & Wellness

Books & Toys

Fashion & Accessories

  • Amazon’s in-house brands for the whole family
  • Adidas and Under Armour deals
  • Jewelry and accessories with surprise lightning deals

RELATED: 18 Swimsuit Coverups on Amazon Way Cuter than an Old Tee

person retrieving amazon packages from front porch
Amazon

Best Prime Day 2025 Deals to Shop Right Now

Amazon’s full Prime Day 2025 lineup is already in full swing, but if you’re wondering where to find the biggest savings, these categories almost always deliver the steepest discounts.

Pro tip: Many of these markdowns have already started rolling out, so check our early deals section if you want to get a head start.

Heads up: Prices and availability can change quickly—like, blink and it’s gone quickly. We’re keeping this list updated as best we can, but some deals may sell out or change before we can refresh. If something’s expired, we promise it’s not personal (and no, we don’t live inside Amazon’s servers…yet).

Shop by category:

 

We scroll through a lot of deals, so when something actually makes us pause mid-scroll or Slack it to the group chat, you know it’s worth a look.

Sunday Riley C.E.O. Glow

Amazon

Now 30% off—You've seen this little orange bottle all over social media. It's a glow-up in a dropper: vitamin C + turmeric oil that brightens, hydrates, and leaves skin looking fresh, not greasy. Psst: Sunday Riley's bestsellers are up to 30% off.

Sunday Riley C.E.O. Glow ($28, originally $30)—Buy Here!

CUSHIONAIRE Luna Sandal

Amazon Prime Day Cushionaire Sandals
Amazon

Now 43% off—Mega-soft cork footbed + adjustable straps = the perfect alternative to Birks. All the vibes, without the splurge. Available in 21 colors. Also grab: the CUSHIONAIRE Cloud Recovery Sandals for 41% off (available in 25 colors).

CUSHIONAIRE Luna Sandal ($28.49, originally $49.99)—Buy Here!

ZINUS 12 Inch Green Tea Memory Foam Mattress

Amazon Prime Day ZINUS mattress
Amazon

Now up to 40% off—Cloud-soft comfort meets green tea freshness. The internet-famous mattress that actually lives up to the hype, and feels way more luxe than the price tag. Bonus: ZINUS is featuring deals up to 40% off.

ZINUS 12 Inch Green Tea Memory Foam Mattress ($299, originally $499)—Buy Here!

Amazon Fire HD 10 Kids Pro Tablet

amazon prime day kids fire tablet
Amazon

Now 45% off—HD screen, ad-free content, 13-hour battery life, and award-winning parental controls make this the tablet fave. Available in 4 colors. Heads up: Amazon Fire Tablets are up to 50% off right now.

Amazon Fire HD 10 Kids Pro Tablet ($104.99, originally $189.99)—Buy Here!

Shark HD430 FlexStyle

Amazon Prime Day 2025 Shark FlexStyle
Amazon

Now 29% off—It doesn't go on sale often, so if you've been debating, now is the time. Our shopping editor swears by it (and really wishes she'd gotten it on sale). Reminder: Shark has deals up to 50% off on their most popular goodies.

Shark HD430 FlexStyle ($249, originally $349.99)—Buy Here!

Owala

Amazon

Now up to 32% off—Sip, chug, repeat. Owala’s bestselling bottles and tumblers are up to 32% off—because staying stylishly hydrated is an easy win. Bonus: Owala's Prime Day deals include up to 26% off accessories like the Silicone Water Bottle Boot.

Owala ($27.07+, originally $39.99+)—Buy Here!

Medicube Zero Pore Pads 2.0

Amazon Prime Day Medicube
Amazon

Now 52% off—Quick, mess-free exfoliation in a swipe. These cult-fave pads help smooth, tighten, and keep pores in check—no 10-step routine required. FYI: Shop all Medicube deals, up to 55% off.

Medicube Zero Pore Pads 2.0 ($14.90, originally $31)—Buy Here!

Apple iPad mini

Amazon Prime Day 2025 iPad
Amazon

Now 24% off—Compact, powerful, and perfect for everything from note-taking to Netflix. The iPad mini is basically a pocket-sized powerhouse. Siri says: The mini isn't the only iPad on sale—Apple has deals up to 20% off.

Apple iPad mini ($379, originally $499)—Buy Here!

SOL DE JANEIRO Brazilian Bum Bum Cream

Amazon Prime Day Bum Bum Cream
Amazon

Now 20% off—The body cream with a cult following (including our shopping editor). Buttery smooth hydration and skin-firming ingredients, plus a tropical scent combo of pistachio, salted caramel, and vanilla—basically packaged gold. Hot tip: SOL DE JANEIRO's other body cream options are also 20% off.

SOL DE JANEIRO Brazilian Bum Bum Cream ($38.40, originally $48)—Buy Here!

Loose-Fit Cap-Sleeve Tank Top

amazon prime day 2025 women's crewneck top
Amazon

Now 20% off—Soft, breezy, and effortlessly cute, this cap-sleeve tee is basically your new summer uniform. Comes in 13 colors so you can grab a few. Worth a look: Tankaneo has deals on must-have basics (oversized tees, tanks, lounge sets) up to 32% off.

Loose-Fit Cap-Sleeve Tank Top ($11.98, originally $14.98)—Buy Here!

Bose QuietComfort Bluetooth Headphones

Amazon Prime Day 2025 BOSE Headphones
Amazon

Now 43% off—Top-tier noise cancellation, plush comfort, and 24‑hour battery life. Perfect for blocking out chaos and tuning into your favorite listening. Available in 8 colors. Pro tip: Bose has earbuds and portable Bluetooth speakers up to 43% off right now, too.

Bose QuietComfort Bluetooth Headphones ($199, originally $399)—Buy Here!

Shark AI Ultra Voice Control Robot Vacuum

amazon prime day shark vacuum
Amazon

Now 50% off—You don't just get to skip vacuuming yourself—the Shark AI Ultra is also self-emptying. Take a look: the Wet/Dry version of this beauty is 25% off.

Shark AI Ultra Voice Control Robot Vacuum ($297.99, originally $599)—Buy Here!

Crest 3D Whitestrips Professional Effects

Amazon Prime Day Crest White Strips
Amazon

Now 35% off—Dentist-level whitening you can do from your couch—brighter, whiter teeth in just days, no sensitivity drama required. Noted: Pick up the Crest 3D Whitestrips Sensitive option at 40% off.

Crest 3D Whitestrips Professional Effects ($29.99, originally $45.99)—Buy Here!

Samsonite Luggage

Amazon

Now up to 52% off—From quick getaways to bucket list trips, this is your sign to snag a Samsonite piece (or two or three). Pro tip: Multiple colors, styles, and multi-piece sets are all on sale.

Samsonite Luggage ($100+, originally $199.99+)—Buy Here!

Our Place Wonder Oven

Amazon Prime Day 2025 Our Place Wonder Oven
Amazon

Now 20% off—Your tiny countertop hero: air fry, toast, roast, bake, broil + steam infusion all in one cute cube. Available in 4 chic colors. Bonus: Our Place's Dream Cooker Multicooker is 20% off, too, so you can get real matchy-matchy.

Our Place Wonder Oven ($140, originally $175)—Buy Here!

Olaplex No. 7 Bonding Oil

Amazon Prime Day Olaplex Bonding Oil
Amazon

Now 30% off—Instant gloss, heat protection, softness, and frizz control without feeling greasy—this cult-fave oil does it all. Quick reminder: You can complete your whole Olaplex hair routine at 30% off right now.

Olaplex No. 7 Bonding Oil ($21, originally $30)—Buy Here!

REDUCE 14 Oz Coldee Kids Tumbler

Amazon Prime Day 2025 Kids Tumblers
Amazon

Now up to 41% off—Kid-proof, chill-ready, and cute as can be, this tumbler keeps drinks cold (and messes contained) all day long. Heads up: There are 15 colors and styles to choose from, or snag a 2-pack here.

REDUCE 14 Oz Coldee Kids Tumbler ($9.99+, originally $16.99)—Buy Here!

 

Tech + Electronics

Whether you’re upgrading your screen time setup or finally replacing that decade-old tablet, these tech deals are worth clicking on before they disappear.

HP Stream 14" HD BrightView Laptop

Amazon Prime Day 2025 HP Laptop
Amazon

Now 23% off—Lightweight, student-friendly, and ready for all the emails, spreadsheets, and late-night streaming. Perfect for everyday basics, now without the price tag. Gold star: You can also get this one in a rosy gold finish.

HP Stream 14" HD BrightView Laptop ($309, originally $399)—Buy Here!

INSIGNIA 65" Smart Fire TV

Amazon Prime Day INSIGNIA 65in
Amazon

Now 40% off—65" of QLED wow-factor. Stream, game, and ask Alexa to do the rest (Alexa voice remote included). Psst: INSIGNIA is flaunting up to 46% off their Smart TV lineup right now.

INSIGNIA 65" Smart Fire TV ($299.99, originally $499.99)—Buy Here!

RingConn Gen 2 Smart Ring

Amazon Prime Day RingConn
Amazon

Now 30% off—A sleek smart ring that tracks your sleep (including sleep apnea), activity, and heart rate that feels more trendy than techy. Heads up: Choose from 4 metal finishes in sizes 6 - 14.

RingConn Gen 2 Smart Ring ($209.30, originally $299)—Buy Here!

Garmin vívoactive 5 Smart Watch

Amazon Prime Day 2025 Garmin Smart Watch
Amazon

Now 35% off—All-day fitness tracking, sleek AMOLED screen, and up to 11 days of battery, without the bulk. It’s that everyday wellness watch you’ll actually wear. Pro tip: Garmin's Prime Day deals are up to 45% off.

Garmin vívoactive 5 Smart Watch ($195, originally $299.99)—Buy Here!

Samsung Galaxy Tab A9+ Plus

Amazon Prime Day Samsung Tablet
Amazon

Now 30% off—Use this super fast tablet to do all your tablet stuff, integrate your other devices, and use the Samsung Kids App to keep your little ones safe when they inevitably steal it. Worth a look: Samsung isn't holding back; take up to 40% off TV/audio, mobile, tech, and appliances.

Samsung Galaxy Tab A9+ Plus ($189.99, originally $269.99)—Buy Here!

Beats Studio Pro

Amazon Prime Day Beats
Amazon

Now 51% off—Crisp sound, cushy ear cups, and noise-canceling that makes the sounds of Minecraft a little easier to ignore. The beat: Studio Buds and more are also up for grabs at up to 53% off.

Beats Studio Pro ($169.95, originally $349.99)—Buy Here!

 

Amazon Devices

If you’ve been eyeing a Fire TV, a sleek Ring Doorbell, one of those nifty smart plugs that magically turns off your curling iron, this is the moment. Amazon goes big on its own products during Prime Day, and the deals usually don’t last long.

Ring Alarm 5-Piece Kit

amazon prime day ring doorbell alarm system
Amazon

Now 50% off—A sleek new Venetian Bronze finish, plus the easy-to-install Ring Alarm Kit. Reminder: All your security needs are covered with Ring's featured deals—up to 50% off.

Ring Alarm 5-Piece Kit ($149.98, originally $299.98)—Buy Here!

Kindle Scribe

Amazon

Now 35% off—Make notes in books, edit documents, jot down lists—the Scribe is Amazon's Kindle + notebook combo everyone's talking about. Quick note: Check out the whole Kindle Prime Day Sale and save up to 41%. 

Kindle Scribe ($259.99, originally $399.99)—Buy Here!

Amazon Fire TV 50" 4-Series 4K UHD Smart TV

Amazon

Now 35% off—The picture quality is top-notch, and the thin bezel makes it look like you're watching The Office on a movie screen. Bonus: Amazon Fire TVs and accessories are up to 50% off right now, too.

Amazon Fire TV 50" 4K Smart TV ($259.99, originally $399.99)—Buy Here!

Blink 4 Smart Security 5-Camera System

a display of the blinc home security camera
Amazon

Now 60% off—Smart, wire-free security with 2‑year battery, 1080p day/night video, and voice control—big peace of mind, no fuss. Pro tip: Take up to 62% off ultra user-friendly (and wallet-friendly) security devices.

Blink 4 Smart Security 5-Camera System ($159.99, originally $399.99)—Buy Here!

 

Toys + Kids

From summer boredom-busters to birthday gifts you’ll be glad you grabbed early, these toy and kid-friendly finds are already seeing markdowns.

Mine Forest Magnetic Blocks, 100pc

the mine block set
Amazon

Now 55% off—100 pieces of magnetic blocks resembling a certain popular game your kids are obsessed with. Heads up: The other sets are definitely worth checking out at up to 55% off.

Mine Forest Magnetic Blocks, 100pc ($31.70, originally $69.99)—Buy Here!

KidKraft Ultimate Corner Wooden Play Kitchen

Amazon Prime day KidKraft Play Kitchen
Amazon

Now 44% off—Corner play, full pretend-kitchen vibes. Lights, sounds, and all the pretend cooking your little chef can dream of. FYI: The smaller version of this cute kitchen is 33% off right now, too.

KidKraft Ultimate Corner Wooden Play Kitchen ($145.99, originally $259.99)—Buy Here!

Sherilyn Kids Play Tent

amazon prime day 2025 playhouse
Amazon

Now 32% off—The perfect little nook for reading, sleepovers, and playing pretend (in an aesthetic neutral hue). Includes play mat. P.S.: There's a space-themed tent option, too.

Sherilyn Kids Play Tent ($49.99, originally $72.99)—Buy Here!

10ft Dome Climber w/Hammock + Swing

Amazon

Now 24% off—The hammock is definitely an upgrade from our jungle gym days. FYI: There's also a zipline kit from VEVOR at 38% off that we're eyeing.

10ft Dome Climber w/Hammock + Swing ($151.99, originally $199.99)—Buy Here!

7-in-1 Pikler Triangle Play Set

Amazon

Now 50% off—Sturdy, foldable, and screen-free—this wooden play set is the ultimate boredom-buster. Worth noting: It's available in 4 colors, so you can pick the one that fits with your decor.

7-in-1 Pikler Triangle Play Set ($139.99, originally $279.99)—Buy Here!

Dress-Up Set

Amazon

Now 25% off—There's a reason this sparkly set is a #1 bestseller on Amazon: it's perfect for kids who love to coordinate, and it also works as a very cool party favor option. Bonus: A similar set featuring different colors is 21% off for Prime Day.

Dress-Up Set ($29.99, originally $39.99)—Buy Here!

GREENKINDER Kids Digital Camera

Amazon Prime Kids Dino Camera
Amazon

Now 24% off—Tiny hands, big creativity. This kid‑friendly camera snaps pics, shoots 1080p video, plays games, and even has selfie mode. Pro tip: GREENKINDER has an instant-print camera at 15% off.

GREENKINDER Kids Digital Camera ($22.79, originally $29.99)—Buy Here!

60" Platform Tree Swing

kids on the big swing
Amazon

Now 34% off—This giant swing holds up to 700lbs, so everyone can play. Option: PlayVibe has a smaller disc swing right now that's 49% off.

60" Platform Tree Swing ($65.99, originally $99.99)—Buy Here!

 

Parenting Essentials

Baby and toddler gear you’ll thank yourself for buying on sale—these Prime Day picks check the “practical but still exciting” box.

Folding Travel Wagon Stroller

Amazon

Now 32% off—An everyday + travel must-have that easily folds into overhead bins, weighs only 23 lbs, and has 5-point harness buckles. Check out the side-zip folding version, too, at 31% off.

Folding Travel Wagon Stroller ($189.99, originally $279.99)—Buy Here!

Evenflo Revolve360 Car Seat

amazon prime day evenflo car seat
Amazon

Now 41% off—A car seat that rotates, making it so much easier to get your little one in and out of the car. Front and rear-facing, for babies and kids 4 lbs - 65 lbs. Take a look: Evenflo's extended option is on sale for 39% off, too.

Evenflo Revolve360 Car Seat ($249, originally $419.99)—Buy Here!

Momcozy V2 Pro Wearable Breast Pump

Amazon

Now 33% off—This futuristic, highly customizable (and conveniently, hands-free) breast pump system is whisper-quiet and made for comfort. Get pumped: Prime Day deals are up to 43% off at the Momcozy storefront.

Momcozy V2 Pro Wearable Breast Pump ($159.99, originally $239.99)—Buy Here!

Babysense 5" HD Split-Screen Baby Monitor

Amazon Prime Day 2025 Babysense Monitor
Amazon

Now 31% off—Double the view, zero the fuss: HD split‑screen vision, two-way audio, and a 1,000 ft. range for multitasking parents. Bonus: Babysense's bigger version + nightlight is going for 27% off.

Babysense 5" HD Split-Screen Baby Monitor ($138.98, originally $199.99)—Buy Here!

Munchkin STEP Diaper Pail

Amazon Prime Day Munchkin Diaper Pail
Amazon

Now 19% off—Twist, seal, done. This hands-free diaper pail locks in stink and keeps your nursery smelling fresh (thanks, baking soda magic). There's a reason it's award-winning. Good to know: Munchkin also has a UV Diaper Pail with hospital-grade UV power to disinfect the surface.

Munchkin STEP Diaper Pail ($59.99, originally $73.99)—Buy Here!

Hello Bello Mineral SPF 50 Face & Body Sunscreen Stick

Amazon Prime Day 2025 Hello Bello Sunscreen
Amazon

Now 20% off—Swipe, go, repeat. Compact SPF 50 stick that’s easy to apply, gentle on skin, and perfect for on-the-go protection. Smooth move: Prefer a lotion SPF? Hello Bello's SPF 55+ Mineral Sunscreen is 25% off right now.

Hello Bello Mineral SPF 50 Face & Body Sunscreen Stick ($7.99, originally $9.99)—Buy Here!

Dreamegg Sound Machine

Amazon

Now 36% off—When littles sleep better, the whole family does, so we're snapping up this app-controlled nightlight/sound machine (and maybe one for ourselves, honestly). Smart move: Score up to 42% off Dreamegg's sound machines, white noise machines, and portable options.

Dreamegg Sound Machine ($34.99, originally $54.99)—Buy Here!

Maxi-Cosi Moa 8-in-1 High Chair

Amazon Prime Day 2025 MC High Chair
Amazon

Now 30% off—One chair. Eight ways to use it. The Moa transforms from high chair to booster to toddler seat (and even a mini desk), so you’re covered for years. Quick tip: The 6-in-1 Minla High Chair is 30% off, too.

Maxi-Cosi Moa 8-in-1 High Chair ($139.99, originally $199.99)—Buy Here!

Tushbaby Hip Carrier

Amazon Prime Day Tushbaby
Amazon

Now 35% off—Carry your mini in style—from errands to cuddle-time, this safety-certified hip holder keeps them close and keeps you moving. Ages 0 - 36 months, up to 45 lbs. Bonus: With pocket storage, it's basically a cross-body bag meets a baby carrier.

Tushbaby Hip Carrier ($54.99, originally $85)—Buy Here!

 

Back-to-School Deals

Whether you’re restocking the basics or getting ahead of the supply list spiral, these back-to-school picks are already on sale (and worth checking off early while your kid still thinks picking a lunchbox is fun).

Bentgo Kids' Lunch Box

Amazon

Now 48% off—With perfectly-sized compartments for kids' servings. Available in 8 colors.

Bentgo Kids' Lunch Box ($20.99, originally $39.99)—Buy Here!

STEAMEDBUN Kids Backpack

Amazon Prime Day 2025 STEAMBUN Backpack
Amazon

Now 15% off—Room for lunch, books, and treasures. Comfy straps, 21 fun prints, all the big kid energy. Bonus: There are 4 sizes available, so you can backpack the whole crew.

STEAMEDBUN Kids Backpack ($25.49, originally $29.99)—Buy Here!

iClever Kids Bluetooth Headphones

Amazon Prime Day Kids Headphones
Amazon

Now 44% off—Perfect for school or flights: cushy ear pads, volume limits, and built for little heads. Plus: if you're looking for more colors and feature options, the iClever storefront has them (and deals up to 44% off).

iClever Kids Bluetooth Headphones ($20.89, originally $36.99)—Buy Here!

iClever Kids Headphones

Bentgo Buddies Lunch Box Ice Packs, 4pk

Amazon

Now 15% off—They're super slim, so they fit perfectly, even in bento boxes.

Bentgo Buddies Lunch Box Ice Packs ($10.99, originally $12.99)—Buy Here!

Crayola Washable Markers, 40ct

the box of markers
Amazon

Now 28% off—Where was the 40-marker box when we were in school? Don't forget: They'll need colored pencils, too, and a 120-pack from Crayola is 23% off.

Crayola Washable Markers, 40ct ($14.67, originally $20.39)—Buy Here!

Elmer’s Glue Sticks, 30ct

Amazon Prime Day School Supplies Elmers Glue
Amazon

Now 25% off—Easy to use, clear-drying, and washable (as always). P.S.: Their blue-colored, clear-drying Bl00Stick Glue Sticks are also 23% off for 48.

Elmer’s Glue Sticks, 30ct ($8.17, originally $10.89)—Buy Here!

Mead Spiral Notebooks, 6pk

Amazon

Now 38% off—The kiddos are going to need to practice those spelling words, right?

Mead Spiral Notebooks, 6pk ($8.10, originally $12.99)—Buy Here!

 

 

Home + Kitchen

It’s giving domestic efficiency. Whether you’re meal-prepping, organizing, or finally splurging on that robot vacuum, these home deals are here for it.

Lefant M210 Pro Robot Vacuum

Amazon

Now 52% off—Slim, quiet, and app-controlled, your messy carpets and hard floors don't stand a chance.

Lefant M210 Pro Robot Vacuum ($99.99, originally $209.99)—Buy Here!

Ninja Air Fryer & Toaster Oven

the air fryer and toaster oven combo
Amazon

Now 29% off—With 10-in-1 functionality (air fry, toast, reheat, pizza, bake, broil...), this is pretty much the only kitchen gadget you'll reach for.

Ninja Air Fryer & Toaster Oven ($249.99, originally $349.99)—Buy Here!

Hydro Flask 24oz

the hydro flask bottle
Amazon

Now 30% off—Wide-mouth bottle, leak-free straw lid, perfect for school, the office, errands...just get that water in, okay?

Hydro Flask 24oz ($27.99, originally $39.95)—Buy Here!

Veken Rain Shower Head & Handheld Spray Combo

the rain shower head installed in a modern shower
Amazon

Now 53% off—And why shouldn't you have the (adjustable, 2-in-1) shower of your dreams?

Veken Rain Shower Head & Handheld Spray Combo ($79.98, originally $169.99)—Buy Here!

Washable Vintage Area Rug

Amazon

Now 27% off—A rug that's washable, stain-resistant, and looks amazing wherever you put it.

Washable Vintage Area Rug ($94.88, originally $129.97)—Buy Here!

 

Beauty + Wellness

Self-care doesn’t have to be full-price. From toothbrush upgrades to skincare steals, these beauty and wellness deals are total add-to-cart energy.

LED Red Light Therapy Mask

the red light therapy mask
Amazon

Now 31% offEveryone is talking about red light therapy to treat acne, improve signs of aging, and give you a general glowy goddess aura.

LED Red Light Therapy Mask ($89.99, originally $129.99)—Buy Here!

Laura Geller Powder Foundation

two powder foundation compacts on a magazine
Amazon

Now 37% off—What do you and Kyle Richards have in common? The RHOBH fave is rightfully obsessed with this award-winning, easy-to-use powder foundation.

Laura Geller Powder Foundation ($22.70, originally $36)—Buy Here!

RoC Multi Correxion Revive + Glow Serum

the bottle of vitamin c serum
Amazon

Now 23% off—Vitamin C is a skincare hero, and of course, RoC knows how to do it right, with visible results in as little as one week.

RoC Multi Correxion Revive + Glow Serum ($26.97, originally $34.99)—Buy Here!

Aquasonic Black Series Ultra Whitening Toothbrush

the electric toothbrush
Amazon

Now 20% off—If an electric toothbrush could make you feel fancy, this would be the one to do it. A 4.6 rating from over 111K reviewers seals the deal.

Aquasonic Black Series Ultra Whitening Toothbrush ($39.95, originally $49.95)—Buy Here!

EltaMD UV Clear Tinted Face Sunscreen

the facial sunscreen
Amazon

Now 20% off—If the bottle looks familiar, it's probably because you've seen this elite facial sunscreen all over social media. Wear it alone or under makeup—it won't cause the dreaded white cast either way.

EltaMD UV Clear Tinted Face Sunscreen ($36.80, originally $46)—Buy Here!

Salt & Stone Facial Cleanser

Amazon

Now 24% off—Leave it to Salt & Stone to whip up a gel face wash that's effective, chock-full of natural ingredients, and won't dry out your skin.

Salt & Stone Facial Cleanser ($32, originally $42)—Buy Here!

 

Fashion Finds

Prime Day is sneaky good for wardrobe refreshes—we mean soft basics, trendy finds, and shoes that won’t leave you with buyer’s remorse.

Athletic Dress with Built-In Shorts

Amazon

Now 20% off—You've seen it everywhere; the built-in shorts, cami liner, and one-and-done style are exactly why. Available in 23 colors.

Athletic Dress with Built-In Shorts ($25.63, originally $31.98)—Buy Here!

V-Neck Colorblock Swimsuit

person wearing the swimsuit shown front and back
Amazon

Now 42% off—This ultra-flattering, #1 new release swimsuit comes in 10 color combos, and we might be grabbing more than one this summer...

V-Neck Colorblock Swimsuit ($34.99, originally $59.99)—Buy Here!

Pepper Sheer Ballet Flat

person wearing white sheer ballet flats
Amazon

Now 35% off—For when you want to look polished, but also don't want your feet to swelter.

Pepper Sheer Ballet Flat ($27.93, originally $42.90)—Buy Here!

Large EVA Tote Bag

the tote in green
Amazon

Now 21% off—Fill it, wash it, easily take it anywhere, and it won't even tip over. Available in 15 options

Large EVA Tote Bag ($47.59, originally $59.99)—Buy Here!

REEF Cushion Vista Hi Sandal

Amazon

Now 20% off—Meet your new favorite summer sandal (just ask the over 6,800 reviews).

REEF Cushion Vista Hi Sandal ($51.99, originally $65)—Buy Here!

Slouchy Open Back Tee

person wearing the tee shown front and back
Amazon

Now 31% off—Summer calls for relaxed fits, and this tee is perfect over a tank, sports bra, or swimsuit. Available in 18 colors.

Slouchy Open Back Top ($13.72, originally $19.99)—Buy Here!

Flowy Maxi Dress

person wearing flowy dress
Amazon

Now 25% off—Dress it up or down—this little number is cool and breezy. Available in 14 colors.

Flowy Maxi Dress ($31.44, originally $41.99)—Buy Here!

 

Outdoor + Sports Deals

App-Compatible Stationary Bike

the exercise bike
Amazon

Now 48% off—Compatible with apps like Zwift and Kinomap, and LCD screen data tracking, this stationary bike lets you customize your workout.

App-Compatible Stationary Bike ($219.99, originally $419.99)—Buy Here!

Jumbo Connect Four Game

Amazon

Now 20% off—At 46 inches tall, this classic game is perfect for your summer get-togethers.

Jumbo Connect Four Game ($199.99, originally $249.99)—Buy Here!

4-in-1 Foldable Walking Pad

Amazon

Now 31% off—Use it with the included handlebar or with a standing desk. It's foldable and app-compatible.  

4-in-1 Foldable Walking Pad ($205.83, originally $299.99)—Buy Here!

MTEN Pickleball Set

Amazon

Now 30% off—Upgrade your game (or see what all the fuss is about) with this USAPA-approved pickleball set.

MTEN Pickleball Set ($51.98, originally $73.99)—Buy Here!

Travel Deals

Best Non-Amazon Deals to Shop Now

Courtesy of Retailers

Amazon isn’t the only one dropping deals this summer—Walmart, Target, and more are running their own major sales during Prime Day. We’ll be updating here as more sales are announced. Here are the top competing events happening now or coming up fast:

Walmart Deals—July 8–13

Walmart’s biggest summer savings event runs the exact same week as Prime Day, with early access starting July 7 for Walmart+ members. Expect deals across tech, home, toys, and back-to-school gear. (Last year’s bestsellers included Shark vacuums, Apple Watches, and LEGO sets.) Shop Walmart Deals Here!

Target Circle Week—July 6–12

Target’s member-only event features deep discounts across home, fashion, baby gear, and school supplies. Circle 360 members get early access on July 5. Think: deals on Stokke high chairs, Pillowfort furniture, and backpack/lunchbox combos. Shop Target Circle Week Here!

Best Buy Black Friday in July—July 7–13

Best Buy kicked off early leading up to their Black Friday in July Sale with markdowns on laptops, TVs, smart home tech, and major appliances during their Member Deals Days. Their summer sale is a good bet for anyone eyeing bigger-ticket upgrades. Shop Best Buy Black Friday in July Here!

Ulta Beauty Summer Sale—June 29–July 19

Ulta is pulling out all the stops with up to 40% off jumbo-sized shampoos & conditioners, BOGO 40% skincare sets, $100 off Shark Beauty stylers, and more. Shop Ulta Beauty Summer Sale Here!

Pro Tips for Shopping Prime Day 2025

  • Make a wishlist now. You can track price drops and jump on deals faster.
  • Use Alexa for deal alerts (if you don’t mind a little eavesdropping now and then).
  • Don’t wait to buy something when the Prime Day price is in effect. Prices can change throughout the day, and sellout risk is especially high.

And, of course, head back here regularly for up-to-date info and more of the best discounts. We’re keeping an eye on it all.

All the products listed are independently & personally selected by our editors.

If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.

All images courtesy of retailers.

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