American Girl Adds Doll Hospitals, a ’70s Experience & Salon Services to NYC & Chicago Stores

American Girl recently announced the addition of new in-store experiences at its New York City and Chicago flagship locations. These include full-service doll hospitals, an immersive space in the NYC location that brings the classic character from the ’70s, Julie, to life and a Chicago salon for dolls and their real-life owners.

So what can you expect from American Girl’s new spaces? To start with, the doll hospitals will offer everything from wellness exams to specialist repair appointments. Kiddos can also get a complimentary Certificate of Good Health after their dolls’ check-ups.

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NYC store visitors can also visit a fan fave (and the 1970s) in Julie’s Groovy World. The interactive space, which is based on the doll Julie Albright, features a ’70s-style living area, play Pop-A-Shot basketball and take selfies with a classic VW Beetle.

Chicago American Girl doll owners and enthusiasts can visit the store’s newly renovated salon. Available services include hairstyling, ear piercing and manicures—for girls and dolls! These services are already available in the existing NYC salon location.

Jamie Cygielman, General Manager of American Girl, said in a press release, “For more than twenty years, since we opened our first American Girl flagship store, we’ve been creating engaging, interactive retail experiences for kids and their families.” Cygielman added, “These experiences are a key part of what connects American Girl doll owners with the brand, and the new doll hospitals, salon and Julie’s Groovy World take that to the next level.”

—Erica Loop

Photos: Courtesy of American Girl



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