18 Awesome Asian American Businesses to Support Now

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As an anti-racist company, Red Tricycle and Tinybeans stands against the systemic racism towards Asian Americans, as well as all people of color. We strive to support our neighbors, friends, co-workers, and fellow humans in the fight for justice, and one way to do that is to support small businesses. We’ve rounded up a list of small and family-owned Asian American businesses that have tons of fun stuff for kids and families, so scroll down and start shopping!


Jennifer Tsay is the co-founder and CEO of Shoott, a start-up company that matches you to a photographer in your area. Available in over 50+ cities around the country, simply pick the day that works for you, the location you desire, and a professional photographer will meet you there. Shoott stands out in the crowd when it comes to taking family photos because it’s an uber-affordable option. There's no session fee; you only pay for what you like ($15 a photo). You’ll get your images within a week, which means you'll have plenty of time to decide what type of card you want to order. 

Online: shoott.com

photo: Artuta


Founded by Takahiro Kawahara, a father of two based in San Francisco, and taught by his brother in NYC, Artuta is an online art program for kids ages four and up. Kawahara has lived in many different countries with his family and understands the importance of cultural immersion, which is why Artuta teaches kids from all over the world. There are creative drawing classes for kids ages four to six (taught in English and Japanese!), creative drawing and sound art classes for kids seven and up, and even a sound art class for adults! You can buy a class back or individual classes, depending on your preference. 

Online: artuta.org


Founder Alex Zagami Ng comes from a long line of business owners. When she opened her shop in Little Italy, it quickly became a favorite for NYC locals and visitors alike. Ng curated a wonderful selection of toys, clothing and books, as well as designing her own line. While she was forced to close her brick-and-mortar location due to COVID, her resilience and determination, not to mention her loyal customers, helped Ng pivot her business angle. Now you’ll find Piccoliny gear online, or if you live in NYC, from these select retailers as well as Saks Fith Avenue in midtown Manhattan. 

Online: piccolinyshop.com

Aoko Noko 

This family-owned and operated kids’ clothing line is known for its modern and thoughtfully crafted designs. Inspired by their own kids, the owners have over 18 years of experience in the fashion industry; they’re passionate about creating lasting, neutral unisex pieces that can be handed down again and again. 

Online: aokonoko.com

photo: Anyday


Anyday is the first-of-its-kind cookware line specifically designed to create sophisticated, time-saving, and nutritious meals entirely in the microwave. Founded by Bay Area resident Steph Chen and launching with Momofuku Restaurant Group founder and Ugly Delicious creator David Chang as a Partner, Anyday is on a mission to save people time in the kitchen by demystifying microwave cooking and bringing greater awareness to this misunderstood and underutilized kitchen appliance, which has been championed by notable chefs, award-winning journalists, and health researchers for decades. 

Check them out here

Happy Masks

Happy Masks has always been a family affair. Founder and owner Melinda Hwang’s father was a co-inventor of a powerful nanofiber membrane filter, which, when the SARS outbreak hit in 2003, was used to create a mask with this technology. When COVID hit, Hwang’s mother sent her some of the masks, and the rest is history. Kids love the beak-like shape because it’s easier to talk and even laugh. Other parents and friends started asking for some, and Happy Masks was born! 

Online: happymasks.com

Rae’s Roots

Born out of a quest to re-focus on self-care, founder Joanna Linton turned to the knowledge passed down from her grandmother to her mother to her; she turned to Chinese herbs called adaptogens, which are known to nourish and restore the body. Her line of teas for moms has something for everyone. There's one for lactation, one for soothing the belly, one for expecting mamas, and of course, a calming tea, too! 

Online: raesroots.com

Little Moony

Little Moony is a designer daughter and master tailor mother team. The idea to launch a children’s clothing line was born out of an afternoon watching their niece/granddaughter play in a cute but comfortable dress (which mom had made!). From there, Little Moony has become known for comfortable, well-designed clothes that range from bright and colorful to calm and cool. There’s a brick-and-mortar store in the SOHO neighborhood of NYC, but you can purchase everything from onesies to dress and jogger pants from the website too. 

Online: littlemoony.com

Little Hippo

Founders and partners Stephanie and Dennis were on the lookout for high-quality electric products back in 2016, and when they couldn’t find exactly what they wanted, they started their own company! Known for their popular MELLA clock and sleep trainer, they’ve also got WISPI, which is a 3-in-1 humidifier, diffuser and night light!

Online: littlehippo.com

Hudson and Bleeker

Founder and CEO Eram Siddiqui launched Hudson and Bleecker when she couldn’t find stylish travel accessories. What started as a single shoe bag has expanded into a line of multi-functional, well-crafted travel accessories. Take a peek at the website, and you’ll find garment bags, cosmetic bags, packing cubes and more. 

Online: hudsonandbleecker.com


Ashi Jelinek founded the Luving Company in 2018, when, as a mother of three, she felt the market for healthy, innovative products for kids was sorely lacking. Her zero-sugar enhanced vitamin water has nine essential vitamins and minerals and comes in three different flavors: Flying Fla-Mango, Starstruck Coconut and Peach Me, I’m Orange. It’s a vegan drink, tastes great, and you can order it from Amazon!

Online: kidsluv.com

The Librarian Box 

Founders Dayna and Traci love to read, and they love cats! They teamed up to create The Librarian Box, which is carefully curated each month and includes a book with other unique items from small businesses. Past boxes have included fun things like tank tops, jewelry, coffee mugs and candles. 

Online: thelibrarianbox.com

Ellie & Becks

Owners Christina and Stephen are first-generation Vietnamese Americans, who, when they were kids, and even now with two kids of their own, had a hard time finding toys and books that recognize and appreciate other cultures. Ellie & Becks is their response to this void, a personal mission to provide a thoughtfully curated collection of toys and books that connect kids to the world around them. With home goods and toys crafted by global artisans, you will appreciate the attention to detail offered in their online collection. 

Online: ellieandbecks.co

Guilford Green  

If you like wine, then you need to check out Guilford Green. Inspired by the village market concept, their wine selection rotates with the seasons. They focus on family-owned wineries, natural wines and wines you can’t find anywhere else. They hope to bring small businesses and small vineyards to a larger audience. 

Online: guildfordgreen.com

Bitty Bao

Imagine this: two first-year teachers ended up being roommates, then friends, and then, when life takes them on different paths to becoming moms, they re-connect and create a really cool company that puts the spotlight on Asian American culture with adorable bilingual board books and gear for kids. 

Online: bittybao.com

gimMe Snacks

You know Annie Chun from her iconic line of sauces, noodles and soups. When she sold the company, it was hard for the entrepreneur to stay away from the food industry. Having grown up near the west coast of central Seoul, Chun was raised on eating fresh food from the sea, and gimMe was a way to bring her childhood snacks to a broader market. Chun's seaweed snacks are the first organic version to be available in the United States, and her efforts have even changed the way Korean farmers harvest their products. You can find gimMe online or in most major retailers. 

Online: gimmesnacks.com

Loulou Lollipop

This baby gear company is owned and run by twin sisters! Their silicone teethers were an instant hit with the parenting community when they launched in 2015, and since then, they’ve added other chic products made with high-quality materials like pajamas, swaddles, bibs, and more. 

Online: louloulollipop.com

Paper Culture

CEO and co-founder Christopher Wu wants his customers to find joy not only in the colors, designs and quality of the photo books, cards and announcements created at Paper Culture but in the mission behind them too. The company believes that fight against the climate crisis is the biggest challenge of our generation, and from products made from 100% recycled and eco-friendly materials to green office practices, Paper Culture completely offsets their production carbon footprint  And, with every purchase, a tree is planted—to date, the company has planted over one million trees! 

Online: paperculture.com

—Gabby Cullen

Featured image Jess Foami via Pixabay



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