Preparing for a new baby can be an overwhelming time. Deciding what you need and what to add to that baby registry isn’t always easy. A new survey reveals some insights into how expectant parents build their baby registries.

Using data collected on more than 300,000 gift givers Babylist, a universal baby registry service, has compiled a report on buying habits of expectant parents and baby gift givers.  The survey revealed that while 50 percent of items registered for are $20 or less, the average amount spent by gift givers is about $130. Grandparents are the most likely to splurge on gifts, versus other family and friends who are more budget conscious.

photo: Vidal Baleilo via Pexels

When selecting a gift, most prioritized practicality over sentimentality, with 44 percent wanting to gift something needed versus just 14 percent wanting to give a gift that is personal and thoughtful. One quarter of gift givers purchased something off registry to bundle with items on the list.

The data also revealed trends in registry items, with several selections on the rise in popularity. Between 2017 and 2018 baby bottles on registries increased by 11 percent, followed by baby monitors with a nine percent increase and strollers with an eight percent increase.

Most baby registries are created during the second trimester, though only 11 percent say they feel like they’ve researched products and feel prepared. On average Babylist users spend a whopping 40 hours building their registries. Fifty-two percent of what registrants add to their lists end up getting deleted.

—Shahrzad Warkentin

feature photo: Nynne Schrøder via Unsplash



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