The Hottest Toys at Toy Fair 2020

LEGO Baby Yoda
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We spent a few days scouting out the 117th Annual Toy Fair in New York City, and we’ve got plenty to share! This year’s toy trends range from H20 fun to kid-powered play, and it looks like collectibles aren’t going anywhere just yet. From The Child in LEGO Brickheadz form to a scarily-fun new Hocus Pocus board game, scroll down to see our top picks for the hottest new toys for kids in 2020.


Minecraft Earth Boost Minis

Not only are these all-new mini-figures Minecraft figurines collectible, but with the help of a free app, kids can use the figures to unlock in-game perks (called boosts). Each Boost Mini is themed for a specific boost, and at launch time, there will be 20 different figures and 10 different in-game boosts to choose from.

Available Fall 2020


Disney Hocus Pocus: The Game

Fans of the Halloween classic flick Hocus Pocus will recognize favorite spells, enjoy appearances by characters like Binx the cat and Billy Butcherson, and will appreciate that the game box is designed to look like none other than “Book.” The game includes plenty of other creepy details, but the fantastical illustrations are tame enough for even your youngest gamers. 

Available August 2020

American Girl

American Girl VW Surf Bus

Created in collaboration with Volkswagen for 2020 Girl of the Year, Joss Kendrick, the all-new surf bus measures in at 35” W x 22” H x 21” D, has over 50 pieces and features all sorts of cool features like working windshield blades, ignition and horn sounds and a pop-out stove that's perfect for "cooking" on the beach. There's even a screen and projector for movie nights! 

Available now at 


The Child & the Mandalorian Brickheadz

LEGO is releasing The Child and the Mandalorian as a set of Brickheadz collectibles, and we're here for it.

Available Aug. 1, pre-order yours now from Amazon, $19.99.

Open the Joy

The Feel Better Box

This mom-invented activity kit comes in different sizes: bag, box and kit. Made in collaboration with child life specialists, art therapists and other pediatric experts, these collections of activities are designed to nurture and cheer young parents and their caregivers. Not only do we love the idea behind bringing cheer to kids in the hospital, but they're also ideal for when your kid has a sick day at home. 

Available now, $24.99 - $69.99


Netflix "Stranger Things" Lucas BMX Bike

The third in a series of throwbacks by Schwinn, this limited edition Predator is like the one Lucas rides in Season 3 of Netflix's Stranger Things. It even comes with the flashlight and carry pouch, so your kid will be ready for anything. 

Available now at Walmart, $249


Baby Shark Dancing DJ

The Dancing DJ plays five fun Baby Shark songs and popular remixes, including the viral Baby Shark song. With dance detection technology, Baby Shark dances when your child dances. This toy also features two dance games to get your kids up off their feet: Baby Shark Dance Off and Freeze Dance. 

Available Fall 2020.


Playmobil Back to the Future Play Set

In honor of the 35th Anniversary of Back to the Future, Playmobil will release two sets in May 2020. One includes Marty and Doc wearing their '50s clothes, and the other is the DeLorean, complete with opening doors and Doc and Marty sporting their '80s gear.

Available May 2020


Go Go Bird

This drone-tech toy from Zing is perfect for outside fun in the spring and summer. Using drone capabilities, sensors and remote control, kids can "fly" their bird up, down, around, through hula hoops and more. Choose from orange, pink or blue. 

Available Fall 2020 ($25-$40).

Gabby Cullen

Bluey Mini Figures & Playsets

Could the insanely popular Australian show Bluey be the next Peppa Pig-like obsession in the states? The show was released in America in late 2019, and these adorable mini-figures and playsets from Moose Toys are a pretty good indication that the answer is "YES."

Available Aug. 1, 2020



So what exactly are LEGO DOTS? Instead of 3D bricks, dots are a tile-based play option that gives kiddos the chance to create and craft in limitless ways through functional and wearable products. Get more details here

Available Mar. 1, $3.99 to $19.99.



PAW Patrol Dino Patroller

This new patroller is the very first motorized PAW Patrol vehicle. It has oversized wheels for tough terrain, a large activation button for little hands and enough room for all six pups (Only Chase and the T-Rex are included.). 

Available Fall 2020

GameStop/Composite: Red Tricycle

Tiger Electronics Handheld Video Games

Hasbro is re-releasing the hand-held video games of your youth. You can choose from The Little Mermaid, Sonic the Hedgehog, Marvel X-Men Project X and Transformers Generation 2.

Available Fall 2020, preorder for $14.99 each at GameStop.

Photo by Craig Barritt/Getty Images for Disney

The Child

The Child also made a big splash over at Hasbro. This animatronic version can blink his eyes, move his ears, and even take a “Force nap.” is set to hit shelves this fall.

Available for preorder now, $59.99.

Educational Insights

Educational Insights Design and Drill Bolt Buddies Race Car

The Bolt Buddies use the packaging to extend playtime, which fits perfectly into the sustainability trend that is picking up speed within the toy industry. Choose from a race car, a space rocket, a pick-it-up truck and a flower garden.

Available now, $24.99

Moose Toys

Little Live Pets Gotta Go Flamingo

Flamingos are the hot animal of 2020! Kids can feed this new Little Live Pet, listen to him eat his food, dispose of said food, and then when it dries, they can do it all over again.

Available Fall 2020, $29.99

Little Tikes

Little Tikes Wooden Critters

Little Tikes has just launched a line of sustainable wooden toys, and the designs are adorable. Choose from rolling dinos to rocking llamacorns, shape stackers, balancing toys and more. 

Available now, $9.99 & up


Ninja Bots

Toys are getting smarter and smarter, and these new Ninja Bots are no exception. Using an IR sensor, bi-directional communication, over 100+ sound effects and other skills, your ninja bot can progress from a white belt to a black belt: The more you play with the Ninja Bot, the more skilled he will become. There's a choice between a one-or two-pack, and each option comes with plenty of weapons for epic battles. 

Available Fall 2020, $29.99 - $49.99


Scribble Scrubbie Pets Grooming Truck

"Water is safe to use, and it's easy to clean up," says Toy Association Toy Trend Expert Akshata Hase. This new Pets Grooming Truck from Crayola takes advantage of both that and the pet care trend that's still going strong. The set includes two pets, three ultra-clean washable markers, spray pump, scrub brush and tub. 

Available Fall 2020, $19.99

Moose Toys


This robotic dog looks like the iconic balloon dog and has over 50 sounds and interactions. Kids can train Squeakee to do tricks; he'll listen and respond to commands. 

Available October 2020, $59.99

Wild Republic

Wild Republic Ecokins

Sustainability is a trend we're happy to see on the uprise, and we especially loved these stuffies from Wild Republic. Each one is made from 100% recycled materials—it takes seven water bottles to make one 8 inch Ecokins! The new line includes an assortment of animals in two sizes (12 in. and 8 in.) including an African elephant, hippo, koala, snow leopard, panda, penguin, raccoon, red panda, sea turtle, wolf and tiger.

Available now, $14.99 & up.

Gabby Cullen

Rollin' Rovee

This little buddy has over 190 songs, tunes and phrases at his disposal, which means little learners will enjoy interacting with this smart toy for hours on end. He can even roll a ball back and forth with baby! 

Available Fall 2020 

Play Monster

Snap Ships

These building sets are actually cube pieces that snap together with ease. There's a mix of heroes and villains, and there are mystical powers to unlock in order to save the universe! The pieces are interchangeable, and kids can build more than one model. There's also a free app that allows kids to interact with the characters. AR capabilities allow ships to be assembled and fly through the digital universe as well. The animated series will launch on YouTube. 

Available May/June 2020


—Gabby Cullen



There’s a New Hocus Pocus Game Coming Out & Yes, Book’s Included

Tiger Electronics Handheld Games Relaunching at Toy Fair

Buy Them, You Will! New Baby Yoda Toys Revealed Ahead of New York Toy Fair

Be Ready for This Baby Shark Toy to Be on Your Kid’s Wish List in 2020

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