Forget about chocolate and strawberry––Borden is getting deeper into the flavored milk game with fair-inspired flavors, including Banana Taffy, Blueberry Cobbler and Cotton Candy.

The fab flavors will debut at the State Fair of Texas on Oct. 14. Don’t worry if you can’t get to the Fair—you can still nab one of these Borden bottles.

Following the Fair (which goes from Oct. 14-20), you can find the three new flavors in Dallas and Houston area Kroger stores as well as select retailers in Alabama, Louisiana and Mississippi.

Borden Chief Marketing Officer Joe DePetrillo said, in a press release, “We are excited to return to the Fair and give our neighbors a glimpse into the Borden innovation lab to sample some unique new milk flavors.”

DePetrillo also revealed how Borden chose these not-so-common flavors, “The company is focusing on innovation driven by consumer insights, and these flavors were actually selected through a voting process among Borden’s social media fans this summer.”

—Erica Loop

Featured photo: Borden via Instagram



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