Get your gamers to the breakfast table. If your kids love creating with Minecraft, then they are going to love this new cereal. Kellogg’s Minecraft Creeper Crunch Cereal is a tasty, cinnamon-flavored cereal featuring green square-shaped “Creeper Bit” marshmallows that delivers the vibrant world of Minecraft.
“As a popular video game, Minecraft has inspired exploration and creativity for millions of players worldwide,” said Erin Storm, marketing director of Kellogg All Family Cereal. “With Kellogg’s Minecraft Creeper Crunch Cereal, game fanatics and families alike can build their own delicious breakfast and gaming adventure.”
Inside every box there is a code that unlocks one of ten in-game clothing items allowing Minecraft users to customize their characters head-to-toe with cloaks, jackets and more. These clothing items, typically only available through purchase, offer players a fun way to personalize their characters’ unique style in-game.
“Minecraft players seek to experience the imaginative, adventurous spirit offered within the game,” said Kayleen Walters, general manager of licensing and partnerships at Mojang Studios. “Partnering with Kellogg’s is the perfect opportunity for our community to extend the vibrant creativity of the game they already eat up — and it gives them a literal taste of Minecraft in real life.”
Minecraft Creeper Crunch is now available in stores nationwide. An 8 ounce box retails for $3.99 and a 12.7 ounce box retails for $5.69.
—Jennifer Swartvagher
Featured photo: Kellogg’s
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