Your Kid Could Be the New “Mikey” in the Life Cereal Commercials

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If you grew up in the early 80s chances are you had a bowl of Life cereal at some point because “Mikey likes it!” The famous ad campaign, which was one of the longest running in history, is about to make a comeback and it could be starring your own kid.

Life cereal is “on a quest to find the next face to include in an upcoming ad for its beloved cereal.” If you have a precocious tot at home that loves the camera then, you can enter for the chance to see that adorable face in a brand new Life cereal commercial.

Kids between the ages of four and eight can submit a video entry online. You can get the full script and entry details here, but all you need to do is shoot a quick video of your pint-sized thespian reciting a few lines and refusing a bowl of cereal, then finally relenting and declaring, “Mmmmmm, I like it! I really like it! I really like Life!”

Entries will will accepted through Apr. 27, 2019. Three finalists will be chosen to and will be awarded a trip to Los Angeles where they will audition to become the star of the next “Mikey likes it!” campaign.

—Shahrzad Warkentin

Featured photo: Alturas Homes via Pexels



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