Chip & Joanna Gaines Announce Their New Project: A Hotel!

As reigning king and queen of their mini Magnolia empire, Chip and Joanna Gaines are adding one more project to their lengthy list accomplishments—hoteliers!

As if a crazy-popular HGTV show, magazine, slew of books, collab with Target, coffee shop and their own television network weren’t enough, now the Gaines family is opening a hotel.

On their Magnolia blog Joanna wrote of the hotel project, “Home matters. For Chip and me, there is nothing more valuable or essential to our well-being than the way our family feels when we are home.” The home design mogul added, “So when a project like the one we’re announcing today comes along, and it bridges what we’re most passionate about—home, hospitality, and restoration—we can’t help but go all-in.”

So what can you expect from the new Gaines hotel? According to Jo, “Home is a feeling, created by and for the people you love and share your life with; it’s a state of being known and loved just as you are. That is our dream for this hotel—that it would serve as an extension of the way we feel about our own home and all it represents to us, and that every guest who comes to stay would experience that same sense of belonging and community.”

The couple will renovate a historic 53,000 square-foot building in downtown Waco, Texas. The location is only a few blocks from the existing Magnolia Market at the Silos. While the duo haven’t announced a debut date yet, Joanna did reveal that the hotel is scheduled to open in 2021.

—Erica Loop

Featured photo: Joanna Gaines via Instagram 



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